Tony McGuinness

Total quality leadership : Employing organisational learning as a conduit

Martyn Jones, Barrie Oxtoby, Robert E. Morgan, 2001 .

The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability

Robert E. Morgan, Tony McGuinness, R. Morgan, 2005 .

Advertising and the aggregate demand for cigarettes

Keith Cowling, Tony McGuinness, T. McGuinness, 1975 .

Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective

Robert E. Morgan, Tony McGuinness, R. Morgan, 2003 .

The economic theory of organization and the firm

Richard M. Cyert, Tony McGuinness, 1990 .

The Economics of the Firm

Tony McGuinness, T. McGuinness, Roger Clarke, 1987 .