Joel Saegert

A Demonstration of Levels-Of-Processing Theory in Memory For Advertisements

Joel Saegert, 1979 .

Why marketing should quit giving subliminal advertising the benefit of the doubt

Joel Saegert, 1987 .

Memory for language of input in polyglots.

Joel Saegert, J. Saegert, Else Hamayan, 1975 .

The General Linear Model: Data Analysis in the Social and Behavioral Sciences

Joel Saegert, Raymond L. Horton, 1978 .