Lawrence J. Marks

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An Examination of the Effects of Attribute Order and Product Order Biases in Conjoint Analysis

Michael Tharp, Lawrence J. Marks, Michael Tharp, 1990 .

Effects of television commercial repetition, receiver knowledge, and commercial length: A test of the two-factor model.

Arno J. Rethans, Lawrence J. Marks, John L. Swasy, 1986 .

The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands

Lawrence J. Marks, Michael A. Kamins, 1991 .

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model

Arno J. Rethans, Lawrence J. Marks, John L. Swasy, 1986 .

Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects

Lawrence J. Marks, Michael A. Kamins, D. Skinner, 1991 .

An examination into the effectiveness of two-sided comparative price appeals

Lawrence J. Marks, Michael A. Kamins, 1988 .

Toward a Cognitive Structure Conceptualization of Product Familiarity

Lawrence J. Marks, Jerry C. Olson, J. Olson, 1981 .

An examination of the effects of context-induced mood states on the evaluation of a `feel good'

Lawrence J. Marks, John Hadjimarcou, 1994 .

Good native advertising isn’t a secret

Lawrence J. Marks, C. Campbell, 2015 .

The effects of imagery‐evoking radio advertising strategies on affective responses

Lawrence J. Marks, Darryl W. Miller, 1997 .

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes

Lawrence J. Marks, Michael A. Kamins, 1988 .

An Empirical Investigation of a General Theory of Marketing Ethics

Lawrence J. Marks, Michael A. Mayo, .

Mental Imagery and Sound Effects in Radio Commercials

Lawrence J. Marks, Darryl W. Miller, 1992 .

Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention

Lawrence J. Marks, Michael A. Kamins, 1987 .

International Marketing Ethics: Problems Encountered by Australian Firms

Lawrence J. Marks, Michael A. Mayo, J. Ryans, 1990 .

Risk-Taking Propensity and Entrepreneurship: The Role of Power Distance

Lawrence J. Marks, Jasna Auer Antoncic, R. Hisrich, 2018 .

Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing WomenS Attitudes Toward, and Use Of, Shopping Channels

Pamela E. Grimm, Lawrence J. Marks, Jill K. Maher, 1997 .

An Empirical Test of a Model of Consumer Ethical Delimmas

Lawrence J. Marks, Michael A. Mayo, 1991 .

An empirical investigation of a general theory of marketing ethics

Lawrence J. Marks, Michael A. Mayo, 1990 .

The Effect of Framing and Advertising Sequencing on Attitude Consistency and Behavioral Intentions

Lawrence J. Marks, Michael A. Kamins, 1987 .