Andrea Landherr

发表

Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions

Florian Probst, Michael Scholz, Verena Dorner, 2013, International Conference on Interaction Sciences.

Valuation of online social networks taking into account users’ interconnectedness

Florian Probst, Mathias Klier, Andrea Landherr, 2010, Information Systems and e-Business Management.

Awareness, Interest, and Purchase: The Effects of User- and Marketer-Generated Content on Purchase Decision Processes

Florian Probst, Michael Scholz, Verena Dorner, 2013 .

Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites

Florian Probst, Michael Scholz, Verena Dorner, 2018, Decis. Support Syst..

Social Shopping Communities als Geschäftsmodell für Social Shopping

Andrea Landherr, 2014, HMD Praxis der Wirtschaftsinformatik.

The optimal level of CRM IT investments

Steffen Zimmermann, Mathias Klier, Andrea Landherr, 2013, Electron. Mark..

Stimulating User Activity on Company Fan Pages in Online Social Networks

Florian Probst, Andrea Landherr, Johannes Huber, 2012, ECIS.

Eine kritische Analyse von Vernetzungsmaßen in sozialen Netzwerken

Andrea Landherr, Julia Heidemann, Bettina Friedl, 2010, Wirtschaftsinf..

Ökonomische Planung kundenorientierter IT-Investitionen - Ein modellbasierter Ansatz und seine Anwendung bei einem Finanzdienstleister

Steffen Zimmermann, Mathias Klier, Andrea Landherr, 2009, Wirtschaftsinformatik.

Special Interest Networks — eine Fallstudie am Beispiel von Netzathleten.de

Florian Probst, Mathias Klier, Andrea Landherr, 2014, HMD Praxis der Wirtschaftsinformatik.

A Critical Review of Centrality Measures in Social Networks

Andrea Landherr, Julia Heidemann, Bettina Friedl, 2010, Bus. Inf. Syst. Eng..

Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation

Florian Probst, Mathias Klier, Andrea Landherr, 2009, AMCIS/SIGeBIZ.

Soziale Netzwerke im Web – Chancen und Risiken im CRM von Unternehmen

Florian Probst, Mathias Klier, Andrea Landherr, 2011, Wirtschaftsinformatik Manag..

CR2M—an approach for capacity control considering long-term effects on the value of a customer for the company

Andrea Landherr, Robert Klein, H. Buhl, 2011 .

An economic model and its application at a financial services provider

Steffen Zimmermann, Mathias Klier, Andrea Landherr, 2013 .