Kirti Dutta

Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands: A Study of Indian Housewives

Kirti Dutta, Swati Singh, 2014 .

Service failure and recovery strategies in the restaurant sector

H. G. Parsa, Kirti Dutta, Umashankar Venkatesh, 2007 .

Consumer behaviour in restaurants: assessing the importance of restaurant attributes in consumer patronage and willingness to pay.

H. G. Parsa, Kirti Dutta, H. Parsa, 2012 .

Balanced Scorecards in Managing Higher Education Institutions: An Indian Perspective

Kirti Dutta, Kirti Dutta, Venkatesh Umashankar, 2007 .