Nigel F. Piercy

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DISTRIBUTION: The marketing operation analysed

Nigel F. Piercy, 1979 .

Market sensing and learning strategy: competitive strength through knowing more

Nigel F. Piercy, 2016 .

adopting a perspective emphasizing issues of the MA, USA and Aston dedsion-making process, and drawing on the broader literatures of Business School, Aston strategic management and organizational behaviour for insight into

Frank V. Cespedes, Nigel F. Piercy, N. Piercy, 1996 .

Strategic and operational Market segmentation

Neil A. Morgan, Nigel F. Piercy, 2015 .

Tales from the marketplace : stories of revolution, reinvention and renewal

Nigel F. Piercy, 1999 .

Strategic imperatives for transformation in the conventional sales organization

Nigel F. Piercy, Nikala Lane, N. Piercy, 2005 .

Internal marketing—The missing half of the marketing programme

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1991 .

Integrating contemporary strategic management perspectives

Gordon E. Greenley, Stanley F. Slater, Nigel F. Piercy, 1997 .

The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1994 .

Market-Led Strategic Change

Nigel F. Piercy, N. Piercy, 2008 .

Mission Analysis: An Operational Approach

Neil A. Morgan, Nigel F. Piercy, 1994 .

Identifying Managerial Influences on Exporting: Past Research and Future Directions

Nigel F. Piercy, Constantine S. Katsikeas, Leonidas C. Leonidou, 1998 .

The network paradigm and the marketing organization

Nigel F. Piercy, David W. Cravens, N. Piercy, 1995 .

Increasing Planning Effectiveness

Neil A. Morgan, Nigel F. Piercy, 1993 .

Indentifying Managerial Influences on Exporting: Past Research and Future Directions

Nigel F. Piercy, Constantine S. Katsikeas, Leonidas C. Leonidou, 1998 .

The logic of being illogical in strategic marketing planning

Nigel F. Piercy, N. Piercy, William A. Giles, 1989 .

Developing market‐driven product strategies

Nigel F. Piercy, David W. Cravens, N. Piercy, 2000 .

Key Drivers of Frontline Employee Generation of Ideas for Customer Service Improvement

Cristiana Raquel Lages, Nigel F. Piercy, N. Piercy, 2012 .

What do you do to get customer focus in an organization

Nigel F. Piercy, 1995 .

Advertising Budgeting: Process and Structure as Explanatory Variables

Nigel F. Piercy, N. Piercy, 1987 .

The Corporate Environment for Marketing Management:: An Information‐structure‐power Theory of Marketing

Nigel F. Piercy, N. Piercy, 1985 .

Thinking strategically about pricing decisions

Nigel F. Piercy, David W. Cravens, Nikala Lane, 2010 .

Market-Led Strategic Change: New Marketing for New Realities

Nigel F. Piercy, N. Piercy, 2001 .

The imperatives of value-driven strategy

Nigel F. Piercy, David W. Cravens, N. Piercy, 2000 .

Strategic customer management: designing a profitable future for your sales organization

Nigel F. Piercy, Nikala Lane, N. Piercy, 2004 .

Exploring collaboration between sales and marketing

Kenneth Le Meunier-FitzHugh, Nigel F. Piercy, N. Piercy, 2007 .

Implementing marketing strategy

Frank V. Cespedes, Nigel F. Piercy, N. Piercy, 1996 .

Customer satisfaction and the internal market

Nigel F. Piercy, N. Piercy, 1995 .

The impact of lean thinking and the lean enterprise on marketing: Threat or synergy?

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1997 .

The innovation challenges of proactive cannibalisation and discontinuous technology

Nigel F. Piercy, David W. Cravens, George S. Low, 2002 .

Strategic and operational market segmentation: a managerial analysis

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1993 .

Determinants of export performance in a European context

Nigel F. Piercy, Constantine S. Katsikeas, N. Piercy, 1996 .

Market-Led Strategic Change: Transforming the process of going to market

Nigel F. Piercy, 2016 .

Marketing implementation: The implications of marketing paradigm weakness for the strategy execution process

Nigel F. Piercy, N. Piercy, 1998 .

Does Collaboration Between Sales and Marketing Affect Business Performance?

Nigel F. Piercy, N. Piercy, Kenneth Le Meunier-Fitzhugh, 2007 .

The Management Implications of New Information Technology

Nigel F. Piercy, 1984 .

Information control and the power and politics of marketing

Nigel F. Piercy, N. Piercy, 1989 .

Marketing Concepts and Actions: Implementing Marketing‐led Strategic Change

Nigel F. Piercy, N. Piercy, 1990 .

Competitive Advantage, Quality Strategy and the Role of Marketing

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1996 .

The effects of customer satisfaction measurement: the internal market versus the external market

Nigel F. Piercy, N. Piercy, 1996 .

The Strategic Sales Organization –

Nigel F. Piercy, Nikala Lane, N. Piercy, 2008 .

Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management

Nigel F. Piercy, N. Piercy, 2009 .

Commentary: Why it is fundamentally stupid for a business school to try to improve its research assessment exercise score

Nigel F. Piercy, N. Piercy, 2000 .

Barriers to implementing relationship marketing: analysing the internal market-place

Nigel F. Piercy, N. Piercy, 1998 .

Market-Led Quality

Neil A. Morgan, Nigel F. Piercy, N. Piercy, 1992 .

Transformation of the Traditional Salesforce: Imperatives for Intelligence, Interface and Integration

Nigel F. Piercy, Nikala Lane, N. Piercy, 2003 .

Managing Marketing Information

Nigel F. Piercy, Martin Evans, 1984 .

Internal Marketing: Making Marketing Happen

Neil A. Morgan, Nigel F. Piercy, 1990 .

Assessing the performance of strategic alliances:: matching metrics to strategies

Karen S. Cravens, Nigel F. Piercy, David W. Cravens, 2000 .