Wayne D. Hoyer
发表
Kalpesh Kaushik Desai,
Wayne D. Hoyer,
K. Desai,
2000
.
Wayne D. Hoyer,
Jacob Jacoby,
J. Jacoby,
1983
.
Christian Homburg,
Ruth Stock,
Wayne D. Hoyer,
2007
.
Venkatesh Shankar,
Bernd H. Schmitt,
Karsten Kraume,
2020,
Journal of Interactive Marketing.
Jennifer L. Burton,
Leigh McAlister,
Wayne D. Hoyer,
2015,
Journal of Advertising Research.
Wayne D. Hoyer,
Susan M. Broniarczyk,
2006
.
Wayne D. Hoyer,
A. E. Crowley,
1994
.
Wayne D. Hoyer,
Christian Homburg,
M. Fassnacht,
2002
.
Steven P. Brown,
Wayne D. Hoyer,
1990
.
Wayne D. Hoyer,
J. Inman,
H. C. M. Trijp,
1996
.
Wayne D. Hoyer,
Christian Homburg,
Nicole Koschate,
2006
.
Jan Wieseke,
Wayne D. Hoyer,
Christian Homburg,
2009
.
Wayne D. Hoyer,
R. Stock,
2005
.
Wayne D. Hoyer,
R. Stock,
2000
.
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Dana L. Alden,
Wayne D. Hoyer,
D. Alden,
1993
.
Dana L. Alden,
Ashesh Mukherjee,
Wayne D. Hoyer,
2000
.
Jens Hogreve,
Wayne D. Hoyer,
Thomas Suwelack,
2011
.
Wayne D. Hoyer,
J. Inman,
L. McAlister,
1990
.
Wayne D. Hoyer,
Jacob Jacoby,
J. Jacoby,
1989
.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Nicole Koschate-Fischer,
2014
.
Wayne D. Hoyer,
H. Ernst,
M. Krafft,
2011
.
Wayne D. Hoyer,
Nancy M. Ridgway,
1984
.
Margaret C. Nelson,
Wayne D. Hoyer,
Jacob Jacoby,
1982
.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Christiane Wolframm,
2019,
Psychology & Marketing.
Wayne D. Hoyer,
Harley Krohmer,
Bettina Nyffenegger,
2011
.
Wayne D. Hoyer,
R. Chandy,
M. Krafft,
2010
.
Wayne D. Hoyer,
Christian Homburg,
Christian Homburg,
2005
.
Anne L. Roggeveen,
Wayne D. Hoyer,
Neeraj Bharadwaj,
2007
.
Robert A. Peterson,
Wayne D. Hoyer,
R. Peterson,
1986
.
Wayne D. Hoyer,
Nicola E. Stokburger-Sauer,
Nicola E. Stokburger‐Sauer,
2012
.
Wayne D. Hoyer,
H. Ernst,
Carsten Rubsaamen,
2010
.
Wayne D. Hoyer,
W. Reinartz,
M. Krafft,
2004
.
Wayne D. Hoyer,
Jacob Jacoby,
J. Jacoby,
1981
.
Harley Krohmer,
Wayne D. Hoyer,
Harley Krohmer,
2016
.
Wayne D. Hoyer,
Harley Krohmer,
Bettina Nyffenegger,
2015
.
Wayne D. Hoyer,
Harley Krohmer,
Bettina Nyffenegger,
2012
.
Wayne D. Hoyer,
C. J. Cobb-Walgren,
1988
.
Wayne D. Hoyer,
Cathy J. Gobb,
1985
.
Rupinder P. Jindal,
Wayne D. Hoyer,
W. Reinartz,
2007
.
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Wayne D. Hoyer,
Susan M. Broniarczyk,
L. McAlister,
1998
.
Wayne D. Hoyer,
1984
.
Werner Reinartz,
Manfred Krafft,
Wayne D. Hoyer,
2003
.
Wayne D. Hoyer,
Marcelline R. Fusilier,
M. Fusilier,
1980
.
Leigh McAlister,
Wayne D. Hoyer,
Susan M. Broniarczyk,
1998
.
Nicola Stokburger-Sauer,
Wayne D. Hoyer,
Nicola E. Stokburger-Sauer,
2007
.
Wayne D. Hoyer,
Christian Homburg,
Christian Homburg,
2005
.
Naveen Donthu,
Rohit Deshpandé,
Wayne D. Hoyer,
1986
.
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Nicole Koschate-Fischer,
2012
.
Wayne D. Hoyer,
Rebecca Walker Naylor,
Rajagopal Raghunathan,
2006
.
Dana L. Alden,
Wayne D. Hoyer,
D. Alden,
1993
.
Holger Ernst,
Wayne D. Hoyer,
H. Ernst,
2010
.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Nicola E. Stokburger-Sauer,
2018
.
Prithviraj Chattopadhyay,
Wayne D. Hoyer,
Niranjan V. Raman,
1995
.
Wayne D. Hoyer,
D. Ilgen,
C. D. Fisher,
1979
.
Wayne D. Hoyer,
Susan M. Broniarczyk,
2010
.
Linda L. Golden,
Wayne D. Hoyer,
Mark I. Alpert,
1983
.
Wayne D. Hoyer,
Michael Schulte-Mecklenbeck,
Harley Krohmer,
2020,
Journal of Brand Management.
Nicola Stokburger-Sauer,
Wayne D. Hoyer,
Nicola E. Stokburger-Sauer,
2009
.
Wayne D. Hoyer,
Marcelline R. Fusilier,
1980
.
Wayne D. Hoyer,
Robert W. Chestnut,
Jacob Jacoby,
1981
.
Dana L. Alden,
Ayn E. Crowley,
Wayne D. Hoyer,
1993
.
Rajendra K. Srivastava,
Wayne D. Hoyer,
Jacob Jacoby,
1984
.
Ashesh Mukherjee,
Wayne D. Hoyer,
Ashesh Mukherjee,
2004
.
Wayne D. Hoyer,
Jacob Jacoby,
J. Jacoby,
1987
.
Wayne D. Hoyer,
Jacob Jacoby,
1982
.
Wayne D. Hoyer,
Fliece R. Gates,
1986
.
Werner Reinartz,
Manfred Krafft,
Wayne D. Hoyer,
2004
.
Wayne D. Hoyer,
Robert W. Chestnut,
Jacob Jacoby,
1978
.
Wayne D. Hoyer,
1986
.
Jennifer L. Burton,
Wayne D. Hoyer,
Christian Homburg,
2015
.
Wayne D. Hoyer,
Raoul V. Kübler,
S. Albers,
2020,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
Christian Homburg,
Nicole Koschate,
2022
.
Wayne D. Hoyer,
K. Desai,
1993
.
Wayne D. Hoyer,
J. Jacoby,
Marian S. Friestad,
1988
.
Wayne D. Hoyer,
Nicola E. Stokburger-Sauer,
2011,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
Maik Eisenbeiss,
K. Backhaus,
2014
.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Nicola E. Stokburger-Sauer,
2017,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
Michael Schulte-Mecklenbeck,
Harley Krohmer,
2019,
Journal of Brand Management.
Wayne D. Hoyer,
H. Ernst,
M. Krafft,
2017
.
Wayne D. Hoyer,
Aaron Rochlen,
Margaret R. Whilde,
2005
.
Wayne D. Hoyer,
Aaron Rochlen,
2005,
Journal of clinical psychology.
Wayne D. Hoyer,
J. Jacoby,
1985
.
Wayne D. Hoyer,
J. Jacoby,
1982
.
Kevin Lane Keller,
Wayne D. Hoyer,
K. Desai,
2008
.
Wayne D. Hoyer,
Harley Krohmer,
Bettina Nyffenegger,
2012
.
Wayne D. Hoyer,
Harley Krohmer,
Bettina Nyffenegger,
2018,
Journal of the Association for Consumer Research.
Wayne D. Hoyer,
Nicola E. Stokburger-Sauer,
2007
.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
I. Huber,
2016
.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Isabel V. Huber (née Stefan),
2015,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
D. Alden,
Michael A. Merz,
2008
.
Wayne D. Hoyer,
Douglas M. Stayman,
D. Alden,
1994
.
Wayne D. Hoyer,
O. Merlo,
A. Eisingerich,
2023,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
J. Jacoby,
M. Nelson,
1981
.
Wayne D. Hoyer,
Jacob Suher,
2020
.
Wayne D. Hoyer,
Harley Krohmer,
Lucia Malär,
2018,
Journal of the Association for Consumer Research.
Christian Homburg,
Ruth Stock,
Wayne D. Hoyer,
2007
.
Werner Reinartz,
Manfred Krafft,
Wayne D. Hoyer,
2004
.
Wayne D. Hoyer,
Aaron Rochlen,
2005
.
Wayne D. Hoyer,
A. Herrmann,
F. Huber,
2015
.
Wayne D. Hoyer,
Cathy J. Cobb,
1985
.
Wayne D. Hoyer,
M. Bues,
Laura K. Kraus,
2016
.
Wayne D. Hoyer,
Harley Krohmer,
2020
.
Wayne D. Hoyer,
Ashesh Mukherjee,
D. Alden,
2000
.
Wayne D. Hoyer,
A. Herrmann,
F. Huber,
2002
.
Wayne D. Hoyer,
Rajagopal Raghunathan,
Jacob Suher,
2016,
Journal of the Association for Consumer Research.
Wayne D. Hoyer,
Andreas Fürst,
Nina Pecornik,
2023,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
Raoul V. Kübler,
S. Albers,
2019,
Journal of the Academy of Marketing Science.
Wayne D. Hoyer,
Nicole Koschate-Fischer,
Johannes Cramer,
2014
.
Wayne D. Hoyer,
J. Jacoby,
1982
.
Wayne D. Hoyer,
J. Jacoby,
M. Nelson,
1982
.
Wayne D. Hoyer,
D. Alden,
Guntalee Wechasara,
1989
.
Wayne D. Hoyer,
D. Alden,
1993
.