Francesco Ricotta

Mass Customization Made Easy: When Individual Fantastical Thinking Matters

Michela Addis, Francesco Ricotta, Giulia Miniero, 2012 .

Boosting Co-Production through Fantasy

Michela Addis, Francesco Ricotta, Giulia Miniero, 2011 .

Efficacy and Efficiency of Mass Customization: The Role of Fantastical Thinking

Michela Addis, Francesco Ricotta, Giulia Miniero, 2012 .

Going Online While Purchasing Offline : an Explorative Analysis of Omnichannel Shopping Behaviour in Retail Settings

Marco Savastano, Francesco Ricotta, Marco Savastano, 2016 .