Dan Horsky

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Periodic Advertising Pulsing in a Competitive Market

Marshall Freimer, Dan Horsky, M. Freimer, 2010, Mark. Sci..

Disentangling Preferences and Learning in Brand Choice Models

Sanjog Misra, Dan Horsky, Sangwoo Shin, 2012, Mark. Sci..

Testing the Statistical Significance of Linear Programming Estimators

Dan Horsky, Paul Nelson, 2006, Manag. Sci..

Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions?

Marshall Freimer, Dan Horsky, M. Freimer, 2008, Mark. Sci..

The relationship between the demand and supply of home financing and neighborhood characteristics: An empirical study of mortgage redlining

Dan Horsky, George J. Benston, D. Horsky, 1992 .

Homogeneity and heterogeneity in stochastic models of brand choice behavior

Dan Horsky, Moshe Givon, Moshe Givon, 1985 .

Incorporating State Dependence in Aggregate Brand-level Demand Models

Dan Horsky, Minjae Song, Polykarpos Pavlidis, 2012 .

Disentangling Preferences and Learning in Brand Choice Models

Sanjog Misra, Dan Horsky, Sangwoo Shin, 2011 .

An Approach to the Optimal Positioning of a New Product

Dan Horsky, Bezalel Gavish, Kizhanatham Srikanth, 1983 .

Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Dan Horsky, Moshe Givon, Moshe Givon, 1990 .

Discrete choice models of firms’ strategic decisions

Sridhar Narayanan, Victor Aguirregabiria, Sanjog Misra, 2008 .

Market Share Response to Advertising: An Example of Theory Testing

Dan Horsky, D. Horsky, 1977 .

Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior

Dan Horsky, Moshe Givon, Moshe Givon, 1978 .

Does it Pay to Change Your Company's Name? A Stock Market Perspective

Dan Horsky, D. Horsky, Patrick Swyngedouw, 1987 .

An Empirical Analysis of the Optimal Advertising Policy

Dan Horsky, D. Horsky, 1977 .

Comments on "The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations."

Dan Horsky, D. Horsky, 1980 .

Adjusting Choice Models to Better Predict Market

Dan Horsky, Joel Huber, D. Horsky, 2005 .

Estimation of Attribute Weights from Preference Comparisons

Dan Horsky, D. Horsky, M. Rao, 1984 .

Adjusting Choice Models to Better Predict Market Behavior

Greg M. Allenby, Dan Horsky, Joel Huber, 2005 .

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Sanjog Misra, Dan Horsky, D. Horsky, 2006 .