Sonny Nwankwo

发表

How Consumers’ Make Purchase Decisions with the Use of Reference Points

Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo, 2020, Journal of Marketing and Consumer Research.

Understanding the Causes of Business Failure Crises

Bill Richardson, Sonny Nwankwo, S. Nwankwo, 1994 .

Transition to a market orientation: preliminary evidence from China.

Maktoba Omar, Sonny Nwankwo, Ian K. Bathgate, 2006 .

Developing a customer orientation

Sonny Nwankwo, S. Nwankwo, 1995 .

Why we buy? Modeling consumer selection of referents

Maktoba Omar, Theodore Tarnanidis, Nana Owusu-Frimpong, 2015 .

Consumer values, motivation and purchase intention for luxury goods

Sonny Nwankwo, Nicolas Hamelin, S. Nwankwo, 2014 .

Allying for quality excellence: scope for expert systems in supplier quality management

Sonny Nwankwo, Frances Ekwulugo, F. Ekwulugo, 2002 .

Quality management through visionary leadership

Bill Richardson, Sonny Nwankwo, S. Nwankwo, 1996 .

Quality assurance in small business organisations: myths and realities

Sonny Nwankwo, S. Nwankwo, 2000 .

Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers

Maktoba Omar, Sonny Nwankwo, S. Nwankwo, 2011 .

Cross-Cultural Marketing

Robert Rugimbana, Sonny Nwankwo, R. Rugimbana, 2002 .

Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes

Nelson Oly Ndubisi, Sonny Nwankwo, 2013 .

The effect of service quality and satisfaction on destination attractiveness of sub-Saharan African countries: the case of Ghana

Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo, 2013 .

Transition to a market orientation in China: preliminary evidence

Maktoba Omar, Sonny Nwankwo, S. Nwankwo, 2006 .

Measuring service quality and patient satisfaction with access to public and private healthcare delivery

Nana Owusu-Frimpong, Sonny Nwankwo, N. Owusu-Frimpong, 2010 .

The UK’s privatized utilities experience: why the regulators are under attack

Bill Richardson, Sonny Nwankwo, 1996 .