Richard W. Mizerski

A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium

Richard W. Mizerski, Neil K. Allison, Stephen Calvert, 1980 .

A Comparison of Involvement Measures For the Purchase and Consumption of Pre-Recorded Music

Richard W. Mizerski, Pamela L. Perrewé, R. Mizerski, 1988 .

An experimental evaluation of music involvement measures and their relationship with consumer purchasing behavior

Richard W. Mizerski, Pamela L. Perrewé, R. Mizerski, 1988 .

An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music

Richard W. Mizerski, R. Mizerski, K. T. Lacher, 1994 .

UNDERSTANDING AND USING EMOTIONS IN ADVERTISING

Richard W. Mizerski, R. Mizerski, J. D. White, 1986 .