Abhijit Biswas

发表

Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings

Dipayan Biswas, Sujay Dutta, Abhijit Biswas, 2009 .

A Framework Providing Direction For Research on Communications Effects of Mental Imagery-Evoking Advertising Strategies

Alvin C. Burns, Abhijit Biswas, Abhijit Biswas, 1992 .

How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect

Balaji C. Krishnan, Abhijit Biswas, Abhijit Biswas, 2016 .

Attitude basis, certainty, and challenge alignment: A case of negative brand publicity

Chris Pullig, Richard G. Netemeyer, Abhijit Biswas, 2006 .

Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior

Kent L. Granzin, Abhijit Biswas, Janeen E. Olsen, 1993 .

The operation of visual imagery as a mediator of advertising effects

Alvin C. Burns, Abhijit Biswas, Abhijit Biswas, 1993 .

The moderating role of brand familiarity in reference price perceptions

Abhijit Biswas, Abhijit Biswas, 1992 .

The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Abhijit Biswas, Bruce L. Alford, Abhijit Biswas, 2002 .

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

Dhruv Grewal, Abhijit Biswas, Dhruv Grewal, 2013 .

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

Jens Nordfält, Dhruv Grewal, Abhijit Biswas, 2018 .

Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations

Scot Burton, Richard G. Netemeyer, Abhijit Biswas, 1994 .

Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Chris Pullig, Sujay Dutta, Abhijit Biswas, 2006 .

Is a website known by the banner ads it hosts?

Abhijit Biswas, Abhijit Biswas, Sweta Chaturvedi Thota, 2012 .

Reference pricing studies in marketing: A synthesis of research results

Abhijit Biswas, Abhijit Biswas, J. W. Licata, 1993 .

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Chris Pullig, Abhijit Biswas, Abhijit Biswas, 2002 .

Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Chris Pullig, Scot Burton, Abhijit Biswas, 1999 .

A Comparison of Print Advertisements from the United States and France

Abhijit Biswas, Janeen E. Olsen, J. Olsen, 1992 .

Making judgments in a two‐sequence cue environment: The effects of differential cue strengths, order sequence, and distraction

Dipayan Biswas, Subimal Chatterjee, Abhijit Biswas, 2009 .

Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance

Abhijit Biswas, Dongwoo Shin, Ji Hee Song, 2014 .

Using the Repertory Grid to Assess the Complexity of Consumers' Cognitive Structures

George M. Zinkhan, Abhijit Biswas, 1988 .

Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Abhijit Biswas, Abhijit Biswas, B. Burman, 2006 .

Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990

Scot Burton, Abhijit Biswas, Abhijit Biswas, 1993 .

Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

Abhijit Biswas, Abhijit Biswas, D. H. Dean, 2001 .