Eric Haley

Briefing the Team Writing and Presenting the Creative Brief

Kim Bartel Sheehan, Margaret Morrison, Eric Haley, 2002 .

Balancing Ideals and Real-World Constraints

Kim Bartel Sheehan, Margaret Morrison, Eric Haley, 2002 .

Shay Sayre (2001). Qualitative Methods for Marketplace Research.

Kim Bartel Sheehan, Margaret Morrison, Eric Haley, 2004 .

Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising

Eric Haley, E. Haley, 1996 .

How French Advertising Professionals Develop Creative Strategy

Eric Haley, M. Hoy, E. Haley, 1996 .

Using Qualitative Research in Advertising

Kim Bartel Sheehan, Margaret Morrison, Eric Haley, 2002 .