Cleopatra Veloutsou

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An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice

Malcolm James Beynon, Luiz Moutinho, Cleopatra Veloutsou, 2018 .

Marketing in Dynamic Environments: Contemporary Research Advances

Cleopatra Veloutsou, Nicolas Papadopoulos, C. Veloutsou, 2008 .

A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice

Malcolm J. Beynon, Cleopatra Veloutsou, Luiz Moutinho, 2010, Marketing Intelligent Systems Using Soft Computing.

Brands as relationship builders in the virtual world: A bibliometric analysis

Cleopatra Veloutsou, Carla Ruiz-Mafé, C. Veloutsou, 2020, Electron. Commer. Res. Appl..

The Age Issue: Search Engines Satisfaction and Loyalty

Cleopatra Veloutsou, A. McAlonan, C. Veloutsou, 2010 .

Information flow and WOM in social media and online communities

Cleopatra Veloutsou, Carla Ruiz-Mafé, 2017, Online Inf. Rev..

The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research

Cleopatra Veloutsou, Mark M.H. Goode, Luiz Moutinho, 2005 .

Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions

Cleopatra Veloutsou, G. B. Spais, C. Veloutsou, 2005 .

Marketing from the Trenches: Perspectives on the Road Ahead

Cleopatra Veloutsou, Nicolas Papadopoulos, 2006 .

The Usefulness of Brand Polarization to Various Parties: An Abstract

Cleopatra Veloutsou, Anna Morgan-Thomas, Sergio Andrés Osuna Ramírez, 2020 .

Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?

Luiz Moutinho, Cleopatra Veloutsou, Mark M.H. Goode, 2005 .

Unveiling heterogeneous engagement-based loyalty in brand communities

Joaquin Aldas-Manzano, Cleopatra Veloutsou, Laurence Dessart, 2019, European Journal of Marketing.

Tribe: measuring tribal behavior in service brands

Cleopatra Veloutsou, Rodoula H. Tsiotsou, 2012 .

University selection: information requirements and importance

Cleopatra Veloutsou, Robert A. Paton, John W. Lewis, 2004 .

A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands

Cleopatra Veloutsou, Xuemei Bian, X. Bian, 2008 .

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Cleopatra Veloutsou, C. Veloutsou, Francisco Guzmán, 2017 .

Brand managers’ interfaces in different consumer goods industries

Cleopatra Veloutsou, George G. Panigyrakis, C. Veloutsou, 1999 .

Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities

Cleopatra Veloutsou, Daniela Andreini, Giuseppe Pedeliento, 2020 .

Relationship marketing: What if … ?

Cleopatra Veloutsou, Nikolaos Tzokas, Michael Saren, 2002 .

Brand Communities, Subcultures of Consumption, Neo-tribes: a Melange of Terminology

Cleopatra Veloutsou, E. Bazaki, 2009 .

Contemporary Issues in Brand Research

Cleopatra Veloutsou, Nicolas Papadopoulos, Colin Jevons, 2010 .

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Malcolm James Beynon, Luiz Moutinho, Cleopatra Veloutsou, 2010 .

The role of the brand as a person in business to business brands

Cleopatra Veloutsou, C. Veloutsou, Colin Taylor, 2012 .

Measuring customer satisfaction in the fast food industry: a cross‐national approach

Luiz Moutinho, Cleopatra Veloutsou, Mark M.H. Goode, 2004 .

A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

George Christodoulides, Cleopatra Veloutsou, Leslie de Chernatony, 2013 .