Jakub Berčík

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, 2016 .

ADVANCED MAPPING AND EVALUATION OF CONSUMER PERCEPTION AND PREFERENCES ON THE CAR MARKET BASED ON EYE-TRACKING

Roderik Viragh, Jakub Berčík, Elena Horská, 2017 .

The Use of Eye-Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation

Jakub Berčík, Katarína Neomániová, Anka Pavelka, 2019, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis.

USE OF ELECTROENCEPHALOGRAPHY AND FACE BIOMETRICS FOR EVALUATION OF CHRISTMAS AROMATIC COMPOUNDS

Jakub Berčík, Johana Paluchová, Renata Prokeinová, 2019 .

The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores.

Jakub Berčík, Elena Horská, Ľudmila Nagyová, 2014 .

How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

Jakub Berčík, Elena Horská, E. Horská, 2015 .

The impact of parameters of store illumination on food shopper response

Jakub Berčík, Elena Horská, E. Horská, 2016, Appetite.

The Influence of Light on Consumer Behavior at the Food Market

Jakub Berčík, Elena Horská, E. Horská, 2014 .

Innovative approaches to examining consumer preferences when choosing wines

Jakub Berčík, Elena Horská, R. Matysik-Pejas, 2016 .