Michel Tuan Pham

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Analyzing the Memory Impact of Advertising Fragments

Marc Vanhuele, Michel Tuan Pham, M. Vanhuele, 1997 .

Preregistration Is Neither Sufficient nor Necessary for Good Science

Michel Tuan Pham, Travis Tae Oh, Travis Tae Oh, 2020, Journal of Consumer Psychology.

Contingent Processes of Source Identification

Gita Venkataramani Johar, Michel Tuan Pham, G. Johar, 1997 .

The Seven Sins of Consumer Psychology

Michel Tuan Pham, 2013 .

When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)

Michel Tuan Pham, L. Y. Sin, G. Gorn, 2001 .

The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials

Patrick De Pelsmacker, Maggie Geuens, Michel Tuan Pham, 2013 .

When Do People Rely on Affective and Cognitive Feelings in Judgment? A Review

Michel Tuan Pham, Rainer Greifeneder, H. Bless, 2011, Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc.

The Nature and Role of Affect in Consumer Behavior

Joel B. Cohen, Eduardo B. Andrade, Michel Tuan Pham, 2008 .

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Michel Tuan Pham, 2007 .

Affect Monitoring and the Primacy of Feelings in Judgment

Joel B. Cohen, Michel Tuan Pham, John W. Pracejus, 2001 .

Affect as an Ordinal System of Utility Assessment

Michel Tuan Pham, Olivier Toubia, Leonard Lee, 2015 .

Representativeness, Relevance, and the Use of Feelings in Decision Making

Michel Tuan Pham, 1998 .

Informational Properties of Anxiety and Sadness, and Displaced Coping

Michel Tuan Pham, Rajagopal Raghunathan, K. Corfman, 2006 .

Consumers’ Trust in Feelings as Information

Michel Tuan Pham, A. Stephen, T. Avnet, 2012 .

The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM

Michel Tuan Pham, 2008 .

The Logic of Feeling

Michel Tuan Pham, 2004 .

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

Michel Tuan Pham, E. Higgins, 2005 .

Affective reactions to consumption situations: A pilot investigation

Michel Tuan Pham, C. Derbaix, 1991 .

Shaping Customer Satisfaction through Self-Awareness Cues

Jennifer Ames Stuart, Michel Tuan Pham, D. Lehmann, 2010 .

Differential Reliance on Feelings in the Present vs. the Future (or Past): Affect as a Decision Making System of the Present

Michel Tuan Pham, H. Chang, Hanwen Chang, 2013 .

Feeling the Future: The Emotional Oracle Effect

Leonard Lee, Michel Tuan Pham, Leonard Lee, 2011 .

Uncertainty Increases the Reliance on Affect in Decisions

Michel Tuan Pham, Ali Faraji-Rad, Michel Tuan Pham, 2016 .

Gita Venkataramani Johar, Michel Tuan Pham, G. Johar, 1999 .

Introduction to research dialogue on evolutionary psychology and consumer behavior

Michel Tuan Pham, 2013 .

Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion

Michel Tuan Pham, Tamar Avnet, T. Avnet, 2004 .

Does Greater Amount of Information Always Bolster Attitudinal Resistance?

A. V. Muthukrishnan, Michel Tuan Pham, Amitabh Mungale, 2001 .

Cue Representation and Selection Effects of Arousal on Persuasion

Michel Tuan Pham, 1996 .

On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations

Andrew T. Stephen, Michel Tuan Pham, A. Stephen, 2008, Psychological science.

Rethinking Regulatory Engagement Theory

Michel Tuan Pham, Tamar Avnet, T. Avnet, 2009 .

Selectively Emotional: How Smartphone Use Changes User-Generated Content

Michel Tuan Pham, Shiri Melumad, J. Jeffrey Inman, 2019, Journal of Marketing Research.

Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

Hannah H. Chang, Michel Tuan Pham, 2010 .

Search and Alignment in Judgment Revision: Implications for Brand Positioning

Michel Tuan Pham, A. Muthukrishnan, A.V. Muthukrishnan, 2002 .

The Smartphone as a Pacifying Technology

Michel Tuan Pham, Shiri Melumad, Shiri Melumad, 2020 .

Sunny Days, Risky Ways: Exposure to Sunlight Increases Risk Taking

Leonard Lee, Nicholas Reinholtz, Michel Tuan Pham, 2011 .

Special Session Summary Advances in the Psychology of Consumer Investment

Michel Tuan Pham, Rongrong Zhou, 2004 .

Michel Tuan Pham, G. Johar, 1999 .

Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control

Michel Tuan Pham, Remi Trudel, 2008 .

Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising

Joel B. Cohen, Michel Tuan Pham, G. Hughes, 1993 .

Understanding the Psychology of Smartphone Usage: the Adult Pacifier Hypothesis

Michel Tuan Pham, Shiri Melumad, 2017 .

Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

Rongrong Zhou, Michel Tuan Pham, Rongrong Zhou, 2004 .

On Not Confusing the Tree of Trustworthy Statistics with the Greater Forest of Good Science: A Comment on Simmons et al.’s Perspective on Pre‐registration

Michel Tuan Pham, Travis Tae Oh, 2020 .

Affective Boundaries of Scope Insensitivity

Hannah H. Chang, Michel Tuan Pham, 2018 .

ASSOCIATION FOR CONSUMER RESEARCH

Michel Tuan Pham, Jiewen Hong, 2015 .

Running head : RELIANCE ON FEELINGS AND TIME PERSPECTIVES Differential Reliance on Feelings in the Present vs . the Future ( or Past ) : Affect as a Decision Making System of the Present ( Abridged version )

Hannah H. Chang, Michel Tuan Pham, 2009 .

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Michel Tuan Pham, Tamar Avnet, T. Avnet, 2008 .

Affect regulation and consumer behavior

Michel Tuan Pham, Charlene Y. Chen, 2018, Consumer Psychology Review.

Running Head: LOGIC OF FEELING

Michel Tuan Pham, 2004 .

The Logic of FeelingPHAMLOGIC OF FEELING

Michel Tuan Pham, 2004 .

Market prominence biases in sponsor identification: Processes and consequentiality

Michel Tuan Pham, G. Johar, 2001 .

Analyzing the Memory Impact of Advertising

Michel Tuan Pham, M. Vanhuele, Groupe Hec, 1997 .

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

Michel Tuan Pham, R. Wyer, Robert Wyer, 2007 .

The Pleasure of Assessing and Expressing Our Likes and Dislikes

Michel Tuan Pham, Shiri Melumad, Daniel He, 2019, Journal of Consumer Research.

On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace

Michel Tuan Pham, Jennifer J. Sun, 2020, Journal of Retailing.

Metacognitive and Nonmetacognitive Reliance on Affect as Information in Judgment

Michel Tuan Pham, T. Avnet, 2004 .

Introduction to Special Issue: Consumer Emotions in the Marketplace

Michel Tuan Pham, Leonard Lee, 2019, Journal of the Association for Consumer Research.

A Liberating-Engagement Theory of Consumer Fun

Michel Tuan Pham, Travis Tae Oh, 2021, Journal of Consumer Research.

An Experience-Utility Explanation of the Preference for Larger Assortments

Michel Tuan Pham, Y. Gu, Aylin Aydinli, 2017 .

All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making.

Michel Tuan Pham, Rajagopal Raghunathan, Raghunathan, 1999, Organizational behavior and human decision processes.

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

Amitava Chattopadhyay, Michel Tuan Pham, A. Muthukrishnan, 2007 .

The forgotten working-class consumer

Michel Tuan Pham, 2016 .

Relaxation Increases Monetary Valuations

Michel Tuan Pham, Iris Hung, G. Gorn, 2011 .

Are scientific practices improving in consumer research? A glass half-full and half-empty

Michel Tuan Pham, 2023, Marketing Letters.