Alvin C. Burns

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A MicroComputer Simulation for Teaching Retail Location Strategy

Alvin C. Burns, Dan L. Sherrell, 1982 .

Review of AutoSim: The Marketing Laboratory

Alvin C. Burns, 1996 .

The Creation and Operation of a Data-Base System for ABSEL Research

Alvin C. Burns, 1986 .

The Effects and Consequences of Team Megatrends on Simulation Gaming: One View

Alvin C. Burns, James W. Gentry, J. Gentry, 1984 .

Review of WordPerfect “Graphics”

Alvin C. Burns, 1992 .

A Customized Excel Data Analysis System for Use in Undergraduate Marketing Research

Alvin C. Burns, Ronald F. Bush, Keith R. Burns, 2014 .

Teaching experientially with the Madeline Hunter Method: An application in a marketing research course

Alvin C. Burns, 2006 .

Basic Marketing Research: Using Microsoft Excel Data Analysis

Alvin C. Burns, Ronald F. Bush, A. Burns, 2004 .

A Simplified, Non-Computerized Marketing Channels Game

Alvin C. Burns, 1977 .

Computer Simulation Games in Marketing: Past, Present, and Future

Alvin C. Burns, James W. Gentry, 1992 .

Review of BRANDStm: A Marketing Game Description of the Simulation

Alvin C. Burns, 1993 .

A Framework for Assessing the Competencies Reflected in Simulation Performance

Alvin C. Burns, Hugh M. Cannon, 1999 .

Basic Marketing Research with Excel

Alvin C. Burns, Ronald F. Bush, 2011 .

The SPSS Student Assistant: The Integration of a Statistical Analysis Program into a Marketing Research Textbook

Alvin C. Burns, Ronald F. Bush, Keith R. Burns, 1995 .

Enhancing Mainframe Simulations via Microcomputers: Designing Decision Support Systems

Alvin C. Burns, Daniel L. Sherrell, Kenneth R. Russ, 1986 .

Review of SPSS for Windows Student Version

Alvin C. Burns, 1994 .

Using DIS â€˜N DAT as a Decision Support System for a Marketing Simulation Game

Alvin C. Burns, Ronald F. Bush, 1991 .

The Ambition Gradient Approach to Evaluation of Computer Simulation Game Team Performance

Alvin C. Burns, 1993 .

Administration Issues in the Use of Computer Simulation Games

David J. Fritzsche, Alvin C. Burns, James W. Gentry, 1993 .

A Neophyte Distance Educatorâ€™s Experience

Alvin C. Burns, 1998 .

The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

Alvin C. Burns, David J. Fritzsche, 2001 .

Marketing Research: Online Research Applications with SPSS 13.0 Student Version for Windows (5th Edition)

Alvin C. Burns, Ronald F. Bush, 2005 .

Overcoming Obstacles to a Cross-Global Collaborative Classroom

Alvin C. Burns, Hongyan Yu, Ann Veeck, 2014 .

A COMPUTER SIMULATION APPROACH TO THE TEACHING OF MAIL SURVEY STRATEGY ALTERNATIVES AND CHOICE

Alvin C. Burns, 1976 .

Conducting evaluations through collaborative efforts

Satish Verma, Alvin C. Burns, 1996 .

Study Guide and Technology Manual for SPSS, Marketing Research

Alvin C. Burns, Ronald F. Bush, 2009 .

Narrative text biases attending the critical incidents technique

Alvin C. Burns, Laura A. Williams, A. Burns, 2000 .

A Framework Providing Direction For Research on Communications Effects of Mental Imagery-Evoking Advertising Strategies

Alvin C. Burns, Abhijit Biswas, Abhijit Biswas, 1992 .

Developments in Business Simulation & Experiential Learning , Volume 11 , 1984 115 A PATH ANALYTIC STUDY OF THE EFFECTS OF ALTERNATIVE PEDAGOGIES

Alvin C. Burns, A. Burns, Dan L. Sherrell, 2002 .

The Intellectual Structure of ABSEL: A Bibliometeic Study of Author Cocitations over Time

Alvin C. Burns, Andrew Banasiewicz, 2014 .

Computer-Aided Exercises Versus Workbook Exercises as Learning Facilitator in The Principles Of Marketing Course

Alvin C. Burns, Ronald Rubin, Jocelyn Bojack, 1990 .

Thoughts about the Measurement of Learning: The Case for Guided Learning and Associated Measurement Issues

Alvin C. Burns, James W. Gentry, 1997 .

The operation of visual imagery as a mediator of advertising effects

Alvin C. Burns, Abhijit Biswas, Abhijit Biswas, 1993 .

The Extended Live Case Approach to Teaching Marketing Research

Alvin C. Burns, 1978 .

Relating Teaching Methods with Educational Objectives in the Business Curriculum

Alvin C. Burns, James W. Gentry, J. Gentry, 1979 .

Moving Toward a "Theory" of the Use of Simulation Games and Experiential Exercises

Alvin C. Burns, James W. Gentry, 1980 .

GENERATING MARKETING STRATEGY PRIORITIES BASED ON RELATIVE COMPETITIVE POSITION

Alvin C. Burns, A. Burns, 1986 .

Review of the Market Place

Alvin C. Burns, 1991 .

The Use of Program Mailit in the Teaching of Mail Survey Response Rate Problems and Strategies

Alvin C. Burns, 1976 .

Computer awareness and usage by industrial marketers

Alvin C. Burns, Michael H. Morris, Ramon A. Avila, 1989 .

Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing

Alvin C. Burns, Donald H. Granbois, A. Burns, 1977 .

A modified scale for the measurement of communication‐evoked mental imagery

Alvin C. Burns, Laurie A. Babin, A. Burns, 1998 .

The Role of Learning Versus Performance Orientations When Reacting to Negative Outcomes in Simulation Games

John R. Dickinson, Alvin C. Burns, James W. Gentry, 2014 .

The Second Component to Experiential Learning: A Look Back At How ABSEL Has Handled the Conceptual and Operational Definitions of Learning

John R. Dickinson, Alvin C. Burns, James W. Gentry, 1998 .

Motivating Students to Engage in Experiential Learning: A Tension-To-Learn Theory

Alvin C. Burns, James W. Gentry, J. Gentry, 1998 .

Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs

Alvin C. Burns, Ronald F. Bush, Michelle D. Steward, 2010 .

An Investigation of Determinants of Recycling Consumer Behavior

Alvin C. Burns, Kent L. Granzin, Janeen E. Olsen, 1993 .

Operationalizing a Test of a Model of the Use of Simulation Games and Experiential Exercises

Alvin C. Burns, James W. Gentry, 1981 .

Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

Alvin C. Burns, Laurie A. Babin, A. Burns, 1997 .

Marketing Research: Online Research Applications

Alvin C. Burns, Ronald F. Bush, A. Burns, 2003 .

Some Thoughts on a â€˜Theoryâ€ of the Use of Games and Experiential Exercises

Alvin C. Burns, James W. Gentry, 1977 .