Ernst C. Osinga

Modeling the Effects of Promotional Efforts on Aggregate Pharmaceutical Demand: What We Know and Challenges for the Future

Jaap E. Wieringa, Ernst C. Osinga, Enar Ruiz Conde, 2014 .

Iuiga’s challenge: Is omni-channel worth it?

Ernst C. Osinga, Sandeep R. Chandukala, Sheetal Mittal, 2020 .

Big Data and Data Science Methods for Management Research

Ernst C. Osinga, Dovev Lavie, Gerard George, 2016 .

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Werner Reinartz, Ernst C. Osinga, Lara Lobschat, 2017 .

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

Jaap E. Wieringa, Ernst C. Osinga, Peter S.H. Leeflang, 2010 .