Byron Sharp

发表

Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data

Jenni Romaniuk, Virginia Beal, Byron Sharp, 2018 .

Decision models or descriptive models

Andrew Ehrenberg, Byron Sharp, Neil Barnard, 2000 .

The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

Rachel Kennedy, Jennifer Taylor, Byron Sharp, 2009, Journal of Advertising Research.

Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function

Rachel Kennedy, Jennifer Taylor, Byron Sharp, 2009, Journal of Advertising Research.

Measuring brand perceptions: Testing quantity and quality

Jenni Romaniuk, Byron Sharp, Byron Sharp, 2003 .

Marketing Orientation: More than Just Customer Focus

Byron Sharp, Byron Sharp, 1991 .

Creative That Sells: How Advertising Execution Affects Sales

Rachel Kennedy, Luke Greenacre, Byron Sharp, 2016 .

Brand Equity and Market-Based Assets of Professional Service Firms

Byron Sharp, Byron Sharp, 1995 .

Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

Byron Sharp, Malcolm Wright, Byron Sharp, 2002 .

Behavioral versus Demographic Predictors of Early Adoption: A Critical Analysis and Comparative Test

Heath McDonald, David Corkindale, Byron Sharp, 2003 .

More Mutter About Clutter

Karen Nelson-Field, Erica Riebe, Byron Sharp, 2013, Journal of Advertising Research.

Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend

Rachel Kennedy, Byron Sharp, Byron Sharp, 2016 .

Conceptualizing and measuring brand salience

Jenni Romaniuk, Byron Sharp, Byron Sharp, 2004 .

Managing brand extension

Byron Sharp, Byron Sharp, 1993 .

How to grow a brand: Retain or acquire customers? ☆

Erica Riebe, Byron Sharp, Malcolm Wright, 2014 .

Independent Empirical Support for Porter's Generic Marketing Strategies ? A Re-analysis using correspondence analysis.

John Dawes, Byron Sharp, J. Dawes, 1996 .

Advertising Empirical Generalizations: Implications for Research and Action

Yoram Wind, Byron Sharp, Y. Wind, 2009, Journal of Advertising Research.

Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

Jenni Romaniuk, Carl Driesener, Byron Sharp, 2004 .

Probabilistic Segmentation Modelling

Sandra Luxton, Byron Sharp, Byron Sharp, 1997 .