Pekka Mattila

发表

Redesigning customized executive programs: Adapting curriculum and emotional tone to external shocks

Mikko Laukkanen, Pekka Mattila, 2014 .

Seeking new ways to increase competitiveness through novel forms of industry/academia collaboration

Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila, 2012 .

Using live cases for research on novel value creation

Jari Salo, Mikko Laukkanen, Henrikki Tikkanen, 2012 .

ISS Lahti pilot case study: New ways of working

Renate Fruchter, Kincho H. Law, Hannamaija Määttä, 2014 .

Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Henrikki Tikkanen, Juho-Petteri Huhtala, Antti Sihvonen, 2013 .

ALGORITHMS AS TASTE FOSTERING DEVICES IN FASHION BLOGGING

Juho-Petteri Huhtala, Iiro Vaniala, Pekka Mattila, 2019 .

Because of whom are we talking?Company as a facilitator on audience's value creation process

Pekka Mattila, J. Rasinmäki, Elina Koivisto, 2012 .

The Role of Fashion in the Characters of Online Games

Pekka Mattila, Sang Jin Kim, Kyung Hoon Kim, 2012 .

Mastering the art of co-creating together at music festivals–a process model for customer experience management

Pekka Mattila, Elina Koivisto, Saaramaria Somppi, 2017 .

Introduction: Fashion and smart virtual reality

Pekka Mattila, Eun Young Kim, 2014 .

Online content match-making in B2B markets: Application of neural content modeling

Samuel Kaski, Pekka Malo, Bikesh Raj Upreti, 2021 .

New insights into online consumption communities and netnography

Henri Weijo, Pekka Mattila, Joel Hietanen, 2014 .

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

Eunju Ko, Pekka Mattila, P. Mattila, 2015 .

Managerial storytelling: how we write up managerial and academic stories in B2B: case study research

Jari Salo, Petri Parvinen, Antti Sihvonen, 2011 .

Affective motives to play online games

Joonheui Bae, Dong-Mo Koo, Pekka Mattila, 2016 .