Tiger Li

发表

Measuring the dimensions of market knowledge competence in new product development

S. Tamer Cavusgil, Tiger Li, S. Cavusgil, 1999 .

Computer-mediated communications and the Chinese students in the U.S

Tiger Li, T. Li, 1990, Inf. Soc..

Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

Nan Zhou, Tiger Li, Lan Xu, 2015 .

Control Combinations in Independent Marketing Channels

Tiger Li, Zhan G. Li, Rodney L. Stump, 2006 .

The Impact of the Marketing–R&D Interface on New Product Export Performance: A Contingency Analysis

Tiger Li, T. Li, 1999 .

A classification and assessment of research streams in International Marketing

S. Tamer Cavusgil, Tiger Li, S. Cavusgil, 1995 .

Organizational motivation and the global concurrent launch in markets with accelerated technology: a conceptual framework and research propositions

Tiger Li, T. Li, J. Nicholls, 2003 .

The International Business Ethics Index: Asian Emerging Economies

Tiger Li, John Tsalikis, Bruce Seaton, 2008 .

Decomposing the effects of market knowledge competence in new product export

S. Tamer Cavusgil, Tiger Li, S. Cavusgil, 2000 .

Marketing to China's youth: A cultural transformation perspective

Tiger Li, Zhan G. Li, Wen Gong, 2004 .