Rebecca Walker Naylor

发表

Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by excluding versus Including Product Alternatives

Julie R. Irwin, Rebecca Walker Naylor, J. Irwin, 2009 .

Using Behavioral Experiments to Expand Our Horizons and Deepen Our Understanding of Logistics and Supply Chain Decision Making

Rebecca Walker Naylor, A. M. Knemeyer, Rebecca Walker Naylor, 2011 .

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Rebecca Walker Naylor, P. M. West, Cait Lamberton, 2012 .

Consumer response to and choice of customized versus standardized systems

Neeraj Bharadwaj, Frenkel Ter Hofstede, Rebecca Walker Naylor, 2009 .

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Michael G. Luchs, Julie R. Irwin, Rebecca Walker Naylor, 2010 .

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Wayne D. Hoyer, Rebecca Walker Naylor, Rajagopal Raghunathan, 2006 .

The out-of-region bias: Distance estimations based on geographic category membership

William O. Bearden, Rebecca Walker Naylor, Caglar Irmak, 2011 .

Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2011 .

Nonverbal cues-based first impressions: Impression formation through exposure to static images

Rebecca Walker Naylor, 2007 .

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2013 .

Promotions Spontaneously Induce a Positive Evaluative Response

Rebecca Walker Naylor, Rajagopal Raghunathan, Rajagopal Raghunathan, 2006 .

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Rebecca Walker Naylor, Rajagopal Raghunathan, M. G. Luchs, 2010 .

THE “MORE FUN = LESS GOOD” INTUITION AND ITS INFLUENCE ON CONSUMPTION DECISIONS RAJAGOPAL RAGHUNATHAN AND REBECCA WALKER NAYLOR

Rebecca Walker Naylor, 2006 .

To Have and to Hold? Implications of Disposition Tendencies For Consumer Research

Kelly L. Haws, Rebecca Walker Naylor, W. Bearden, 2008 .

Eating with a Purpose: Consumer Response to Functional Food Health Claims in Conflicting versus Complementary Information Environments

Kelly L. Haws, Courtney M. Droms, Rebecca Walker Naylor, 2009 .

Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

Rebecca Walker Reczek, Cait Lamberton, Rebecca Walker Naylor, 2011 .

Seeing Ourselves in Others: Consumer Compliance With Recommendations Made By Ambiguous Agents

Rebecca Walker Naylor, David A. Norton, 2009 .

Is There an Expected Trade-Off Between a Product’S Ethical Value and Its Effectiveness?: Exposing Latent Intuitions About Ethical Products

Rebecca Walker Naylor, Rajagopal Raghunathan, J. Irwin, 2007 .

The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings by REBECCA WALKER NAYLOR, CAIT POYNOR LAMBERTON, AND PATRICIA M. WEST*

Rebecca Walker Naylor, P. M. West, Cait Lamberton, 2012 .