Dan Siroker

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Iterate, Iterate, Iterate: The Art of Asking Many Small Questions Rather than One Big One

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

How A/B Testing Helped Win the White House-Twice: The $57 Million Button

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Metrics and the Statistics behind A/B Testing

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Implementing A/B Testing: Play-by-Play Guide

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

What to Test: Optimization in Five Steps

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Seek the Global Maximum: Refinement and Exploration

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Lessons Learned from 200,000 A/B Tests (and Counting)

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Dan Siroker, Pete Koomen, P. Koomen, 2013 .

The A/B Testing Dream Team: Bringing Everyone Together

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Personalize, Personalize, Personalize: Moving Beyond the One-to-Many Web

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Fail Fast and Learn: Learning to Embrace the Times When A Beats B

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Less Is More: Reduce Choices: When Subtraction Adds Value

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .

Beyond the Page: Non-Website A/B Testing: How to Test Email and Pricing

Dan Siroker, Pete Koomen, Cara Harshman, 2012 .