Shaun Doyle

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Software review: Measuring the overall effectiveness of marketing (Part 1)

Shaun Doyle, 2003 .

Self-service delivery and the growing roles of channels

Shaun Doyle, 2007 .

Software review: Auto-ID technology in retail and its potential application in marketing

Shaun Doyle, S. Doyle, 2004 .

Is instant messaging going to replace SMS and e-mail as the medium of choice for direct customer communications?

Shaun Doyle, 2003 .

Software review A sample road map for analytical CRM

Shaun Doyle, 2005 .

Using a business case to secure the gestation of an analytical CRM project

Shaun Doyle, 2007 .

Social network analysis in the Telco sector — Marketing applications

Shaun Doyle, 2008 .