Andrea Ciceri

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads

Vincenzo Russo, Jesper Clement, Andrea Ciceri, 2019, Journal of Advertising Research.

Integration of traditional and innovative methods in studying advertisements effectiveness via paper, tablet and website: a neuromarketing experiment

Vincenzo Russo, Andrea Ciceri, Giulia Songa, 2014 .

Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective

Antonio Stasi, Andrea Ciceri, Giulia Songa, 2015 .

The impact of emotions on recall: An empirical study on social ads

Andrea Ciceri, Maurizio Mauri, M. Mauri, 2017 .