Donnel A. Briley

Can game-based promotions reduce purchases?: Determining which consumers don't feel lucky

Donnel A. Briley, Lydia J. Price, 2003 .

Repeat exposure effects of internet advertising

Janghyuk Lee, Donnel A. Briley, Janghyuk Lee, 2005 .

Cultural Change and Marketing

Donnel A. Briley, Steve Jenner, R. Brislin, 2008 .

The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions

Robert S. Wyer, Donnel A. Briley, R. Wyer, 2002 .

When Does Culture Matter?: Effects of Personal Knowledge on the Correction of Culture-based Judgments

Donnel A. Briley, J. Aaker, Donnel Briley, 2016 .

Transitory determinants of values and decisions: The utility (or nonutility) of individualism and collectivism in understanding cultural differences.

Robert S. Wyer, Donnel A. Briley, R. Wyer, 2001 .