Bruce L. Alford

DELIVERING DISTANCE EDUCATION VIA INTERACTIVE TELEVISION: CONSIDERATIONS IN FACULTY PREPARATION, COURSE ADMINISTRATION, AND STUDENT EVALUATION

Bruce L. Alford, Brian T. Engelland, 2001 .

Internet Channel and Cannibalization: An Empirical Assessment of Sales Agents’ Perspective

Dheeraj Sharma, Bruce L. Alford, Jule B. Gassenheimer, 2010 .

Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention

Bruce L. Alford, Brian T. Engelland, 2000 .

The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Abhijit Biswas, Bruce L. Alford, Abhijit Biswas, 2002 .

Learning and Performance Goal Orientation of Salespeople Revisited: The Role of Performance-Approach and Performance-Avoidance Orientations

Lawrence S. Silver, Sean Dwyer, Bruce L. Alford, 2006 .

A New Seven-Dimensional Approach to Measuring the Retail Image Construct

Christopher D. Hopkins, Bruce L. Alford, 2001 .

The role of affect in consumer satisfaction judgments of credence-based services

Daniel L. Sherrell, Bruce L. Alford, B. Alford, 1996 .