Antonia Erz

Hashtag Usage Measure

Ben Marder, Antonia Erz, Elena Osadchaya, 2018 .

The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games

Antonia Erz, Leyland F. Pitt, Ben L. Marder, 2019, Comput. Hum. Behav..

The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in 'real life'

Ben Marder, Antonia Erz, Ben L. Marder, 2020, Comput. Hum. Behav..

Hashtags: Motivational drivers, their use, and differences between influencers and followers

Antonia Erz, Ben L. Marder, Elena O. Gavriliouk, 2018, Comput. Hum. Behav..

Chapter 4 – The strategic viewpoints of innovation and marketing teams on the development of novel functional foods

Antonia Erz, Karin Tollin, Jesper Vej, 2017 .