Mauro José de Oliveira

The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?

Sebastian Ullrich, Christian Boris Brunner, Mauro José de Oliveira, 2019, Internet Res..

Factors driving young users' engagement with Facebook: Evidence from Brazil

Zhibin Lin, Mauro José de Oliveira, Melby Karina Zuniga Huertas, 2016, Comput. Hum. Behav..

Does Life Satisfaction influence the intention (We-Intention) to use Facebook?

Mauro José de Oliveira, Melby Karina Zuniga Huertas, Melby Karina Zuniga Huertas, 2015, Comput. Hum. Behav..

Does Life Satisfaction Influence the Use of Facebook

Mauro José de Oliveira, Melby Karina Zuniga Huertas, 2014 .

Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil

Mauro José de Oliveira, Mohammad M. Rahman, Philip J. Rosenberger III, 2019, Revista Brasileira de Marketing.

Beyond the goal line: a cross-country investigation of the determinants of football fan loyalty in Germany, Brazil and China

Mauro José de Oliveira, Mohammad M. Rahman, P. Rosenberger, 2015 .

Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory

Mauro José de Oliveira, Fulya Acikgoz, A. Elwalda, 2023, Int. J. Inf. Manag. Data Insights.

IMPACT OF ENTREPRENEURIAL ORIENTATION ON STRATEGIC ALLIANCES AND THE ROLE OF TOP MANAGEMENT

Mauro José de Oliveira, F. Borini, R. Bernardes, 2016 .