Claudia Furlan

Pre-launch forecasting of a pharmaceutical drug

Cinzia Mortarino, Mariangela Guidolin, Renato Guseo, 2017 .

Emergence of a Pharmaceutical Drug as New Entrant in a Category: Ex Ante Diffusion of Innovation Modeling and Forecasting

Cinzia Mortarino, Mariangela Guidolin, Renato Guseo, 2013 .