Harley Krohmer

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Grundlagen des Marketingmanagements

Christian Homburg, Harley Krohmer, 2006 .

Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the 38th EMAC Conference

Klaus Miller, Harley Krohmer, Reto Hofstetter, 2009 .

How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches

Klaus Miller, Harley Krohmer, John Zhang, 2009 .

Should marketing be cross-functional? Conceptual development and international empirical evidence

Harley Krohmer, John P. Workman, Christian Homburg, 2002 .

Configurations of Marketing and Sales: A Taxonomy

Harley Krohmer, Christian Homburg, Christian Homburg, 2008 .

Marketing Management : A Contemporary Perspective

Sabine Kuester, Harley Krohmer, Christian Homburg, 2009 .

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Klaus Miller, Harley Krohmer, Z. John Zhang, 2011 .

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Harley Krohmer, Wayne D. Hoyer, Harley Krohmer, 2016 .

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Klaus Miller, Harley Krohmer, Reto Hofstetter, 2011 .

Marketing's Influence within the Firm

Harley Krohmer, John P. Workman, Christian Homburg, 1999 .

Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism

Harley Krohmer, John P. Workman, Christian Homburg, 1999 .

Customer Satisfaction in Transnational Buyer–Supplier Relationships

Harley Krohmer, Joseph P. Cannon, Christian Homburg, 2002 .