K. Dale Foster

Messages in the medium: an experimental investigation of Web advertising effectiveness and attitudes toward Web content

Jeffrey Parsons, Katherine Gallagher, K. Dale Foster, 2000, Proceedings of the 33rd Annual Hawaii International Conference on System Sciences.

Technology-Mediated Active Learning in Information Systems Development Pedagogy: A Case Study

Jeffrey Parsons, K. Dale Foster, 1997 .

Using the Internet to Build Realism in Teaching Requirements Analysis

Jeffrey Parsons, K. Dale Foster, J. Parsons, 2000, J. Inf. Syst. Educ..

The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web

Katherine Gallagher, Jeffrey Parsons, K. Dale Foster, 2001, Journal of Advertising Research.

A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’

Katherine Gallagher, Jeffrey Parsons, K. Dale Foster, 2001, Journal of Advertising Research.