Hyo Geun Song

Impulsive Buying Behavior of Restaurant Products in Social Commerce: A Role of Serendipity and Scarcity Message

Chulmo Koo, Namho Chung, Hyo Geun Song, 2015, PACIS.

Consumers’ impulsive buying behavior of restaurant products in social commerce

Hyo Geun Song, Namho Chung, Hyunae Lee, 2017 .

Role of Social Capital and Organization Citizenship Behavior on Continuous Intention to Use of Social Networking Service

Hyo Geun Song, C. Namho, 2014 .

How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study

Hyo Geun Song, Yen-Soon Kim, Eunmin Hwang, 2023, Behavioral sciences.

Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB

Hyo Geun Song, Hyeon Jo, 2023, Sustainability.

Airline Passengers’ Willingness to Reserve Inflight Meals Online and Their Willingness to Pay for Meal Upgrades: The Case Study of U.S. Students

Hyo Geun Song, Yen-Soon Kim, Eunmin Hwang, 2023, Sustainability.