Erik Roscam Abbing

Two Faces of Social Media: Brand Communication and Brand Research

Ralf Beuker, Erik Roscam Abbing, 2010 .

Leading innovation through design: proceedings of the DMI 2012 International Research Conference

Ahmed Kovacevic, Jacob Buur, Christine De Lille, 2012 .

Creating Brand-Innovation Synergy: Towards a Practical Method of Using Brands in the New Product Development Process

Frido Smulders, Jan Buijs, Erik Roscam Abbing, 2009 .

Brand-Driven Innovation

Erik Roscam Abbing, Christa Gessel, C. Gessel, 2010 .

Brand Driven Innovation: Strategies for Development and Design

Erik Roscam Abbing, 2010 .