Roland Gau

USER-GENERATED CONTENT AS WORD-OF-MOUTH

Edward Ramirez, John Hadjimarcou, Roland Gau, 2018 .

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Andrés Fernando González Barrios, Roland Gau, Laurel Steinfield, 2020, Journal of Public Policy & Marketing.

Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2011 .

Thermal cracking in disc brakes

Thomas J. Mackin, Roland Gau, B. D. Snyder, 2002 .

Understanding the influence of literacy on consumer memory: The role of pictorial elements

Lan Xia, Madhubalan Viswanathan, Roland Gau, 2009 .

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2013 .

DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.

Madhubalan Viswanathan, Roland Gau, A. Seth, 2007 .

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Madhubalan Viswanathan, Roland Gau, Haeran Jae, 2012 .

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Roland Gau, A. Seth, 2009 .