Tayo A. Oyedeji

发表

The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

Tayo A. Oyedeji, 2008 .

The credible brand model: The effects of ideological congruency and customer-based brand equity on media and message credibility

Tayo A. Oyedeji, 2008 .

The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions

Tayo A. Oyedeji, Jiran Hou, 2010 .

The Relation Between the Customer-Based Brand Equity of Media Outlets and Their Media Channel Credibility: An Exploratory Study

Tayo A. Oyedeji, 2007 .

Credibility Perceptions of Different Types of Weblogs among Young Adults

Tayo A. Oyedeji, Qingmei Qing, 2011 .

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo A. Oyedeji, 2010 .

Newspaper coverage of post political election violence in Africa: an assessment of the Kenyan example

Tayo A. Oyedeji, Uche Onyebadi, 2011 .

A Multivariate Test of the Influence Model

Tayo A. Oyedeji, 2009 .