Douglas C. West

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Be Part of a Modern Classic

Douglas C. West, 2010, Journal of Advertising Research.

Mobile Applications (Apps) in Advertising: A Grounded Theory of Effective Uses and Practices

Douglas C. West, Aikaterini C. Valvi, 2015 .

Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment

Kirk Plangger, Douglas C. West, 2017 .

Perceptual determinants of nonprofit giving behavior

Douglas C. West, John B. Ford, A. Sargeant, 2006 .

E-LOYALTY IS NOT ALL ABOUT TRUST, PRICE ALSO MATTERS: EXTENDING EXPECTATION-CONFIRMATION THEORY IN BOOKSELLING WEBSITES

Douglas C. West, Aikaterini C. Valvi, 2013 .

Consumer branded #hashtag engagement

George Christodoulides, Douglas C. West, Anastasia Stathopoulou, 2017 .

How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China

Douglas C. West, Gerard Prendergast, G. Prendergast, 2008, Journal of Advertising Research.

Exploring digital corporate social responsibility communications on Twitter

Shintaro Okazaki, Héctor D. Menéndez, Kirk Plangger, 2020, Journal of Business Research.

Advertising Expenditures by Industries: A Long-run Perspective

Douglas C. West, 1985 .

Does perception matter?: an empirical analysis of donor behaviour

Adrian. Sargeant, Douglas C. West, John B. Ford, 2004 .

Advertising knowledge management: strategies and implications

Douglas C. West, M. Ewing, 2000 .

The Definition and Measurement of Creativity: What Do We Know?

Douglas C. West, J. El-Murad, 2004, Journal of Advertising Research.

Antecedents to Advertising Avoidance in China

Douglas C. West, G. Prendergast, Wah-leung Cheung, 2010 .

Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?

Albert Caruana, Douglas C. West, A. Caruana, 2008 .

Choosing the best creative amongst competing ideas to show the client: how do agencies do it?

Douglas C. West, George Christodoulides, J. Bonhomme, 2016 .

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Abdel Monim Shaltoni, Douglas C. West, Ibrahim Alnawas, 2018 .

Number of sales forecast methods and marketing management

Douglas C. West, 1994 .

Taking Risks with Advertising: The Case of the Not-For-Profit Sector

Adrian. Sargeant, Douglas C. West, A. Sargeant, 2004 .

Antecedents of risk-taking behavior by advertisers: Empirical

Pierre Berthon, Douglas C. West, P. Berthon, 1997 .

Purchasing Professional Services: The Case of Advertising Agencies

Douglas C. West, 1997 .

Agency Creativity: Teams and Performance

Douglas C. West, J. Lynch, 2017, Journal of Advertising Research.

Strategic Marketing: Creating Competitive Advantage

Douglas C. West, John B. Ford, J. Ford, 2006 .

The measurement of e-marketing orientation (EMO) in business-to business markets

Abdel Monim Shaltoni, Douglas C. West, 2010 .

Directions in marketing communications research

Douglas C. West, 2007 .

Multinational Competition in the British Advertising Agency Business, 1936–1987

Douglas C. West, 1988, Business History Review.

Restricted Creativity: Advertising Agency Work Practices in the US, Canada and the UK*

Douglas C. West, 1993 .

Advertising Budgeting and Sales Forecasting: The Timing Relationship

Douglas C. West, 1995 .

Managing Sales Forecasting

Douglas C. West, 1997 .

Eating Disorders – The Role of Advertising and Editorial

Douglas C. West, G. Prendergast, Leung Kwok Yan, 2015 .

Design and Competitive Advantage: Strategies for Market Acceptance

Douglas C. West, S. Drew, 2002 .

European Business Review Electronic Marketing Orientation in the SMEs Context

Abdel Monim Shaltoni, Douglas C. West, Ibrahim Alnawas, 2018 .

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Abdel Monim Shaltoni, Douglas C. West, Ibrahim Alnawas, 2018 .

Mobile Technology and Advertising: Moving the Research Agenda Forward

Douglas C. West, S. F. Bernritter, Shintaro Okazaki, 2022, Journal of Advertising.

Risk and Creativity in Advertising

Douglas C. West, J. El-Murad, 2003 .

Taking Advertising Risks: The Case of Clerical Medical

Douglas C. West, David W. Shelton, 1998 .

Organizational Buying and Advertising Agency-Client Relationships in China

Douglas C. West, G. Prendergast, Yi-Zheng Shi, 2001 .

The Organizational Budget Process of Top Advertisers in Canada, the U.K. and the U.S.

Douglas C. West, C. Hung, 1993 .

From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency 1919–70

Douglas C. West, 1987 .

A Fresh View of the Advertising Budget Process

Douglas C. West, P. Farris, 2007 .

The relational determinants of nonprofit Web site fundraising effectiveness: An exploratory study

Douglas C. West, A. Sargeant, E. Jay, 2007 .

Advertising Budgeting Methods and Processes in China

Douglas C. West, G. Prendergast, Yi-Zheng Shi, 2006 .

Supply chain transparency: A bibliometric review and research agenda

Douglas C. West, K. Plangger, M. Montecchi, 2021 .

Editorial

Douglas C. West, 2006 .

Choosing among alternative new product development projects: The role of heuristics

Douglas C. West, A. Caruana, O. A. Acar, 2020 .

The Role of Perceptions in Predicting Donor Value

Douglas C. West, John B. Ford, A. Sargeant, 2001 .

Match Game

Douglas C. West, G. Prendergast, D. Poon, 2010, Journal of Advertising Research.

The Impact of Product Type, Creative Team Composition, And Agency-client Relationship Duration on Winning Advertising Creative Awards

Douglas C. West, Alan Miciak, Emily L. Collins, 2015 .

Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers

Douglas C. West, M. Ewing, J. Napoli, 2001 .

Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective

Douglas C. West, G. Prendergast, Leung Kwok Yan, 2002 .

How Corporate Cultures Drive Advertising and Promotion Budgets

Douglas C. West, John B. Ford, P. Farris, 2014, Journal of Advertising Research.

Advertising and promotions budgeting and the role of risk

Douglas C. West, Gerard Prendergast, G. Prendergast, 2009 .

Advertising Budgeting Methods in Canada, the UK and the USA

Douglas C. West, C. Hung, 1991 .

Advertising adoption in a developing market economy: the case of Poland

Douglas C. West, S. Paliwoda, 1996 .

The Determinants and Consequences of Multinational Advertising Agencies

Douglas C. West, 1996 .

Future Directions for Advertising Creativity Research

Douglas C. West, S. Koslow, M. Kilgour, 2019, Journal of Advertising.

How Do Heuristics Influence Creative Decisions at Advertising Agencies?

Douglas C. West, George Christodoulides, J. Bonhomme, 2017, Journal of Advertising Research.

Widening the appeal of charity

Douglas C. West, John B. Ford, A. Sargeant, 2000 .

Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022

Douglas C. West, John Ford, Vinh Luong, 2023, Journal of business research.

Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript

Douglas C. West, L. Pitt, Karen Robson, 2015, Journal of Advertising Research.

At 50, the Journal Looks Back… and Ahead

Douglas C. West, Geoffrey Precourt, Larry Chiagouris, 2011, Journal of Advertising Research.

Creativity and Risk Theories of Advertising

Douglas C. West, 2019, Advertising Theory.

Management Perspectives of Awards for Creative Advertising

Douglas C. West, Emily Collins, A. Miciak, 2003 .

Advertising client‐agency relationships: The decision‐making structure of clients

Douglas C. West, S. Paliwoda, 1996 .

Direct and Interactive Marketing

Adrian. Sargeant, Douglas C. West, Douglas C. West, 2001 .

A backward glance of who and what marketing scholars have been researching, 1977–2002

Douglas C. West, John B. Ford, M. Polonsky, 2008 .

Advertising Agency Philosophies and Employee Risk Taking

Douglas C. West, John B. Ford, 2001 .