Linda Tuncay Zayer

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Assembling a Voice of a Generation

Katherine Sredl, Linda Tuncay Zayer, Catherine A. Coleman, 2015 .

Students’ Perceptions and Experiences of Social Media in Higher Education

Linda Tuncay Zayer, Stacy Neier, 2015 .

The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts

Linda Tuncay Zayer, Cornelia C Otnes, Cele C. Otnes, 2015 .

Gender, culture, and consumer behavior

Linda Tuncay Zayer, Cele C. Otnes, 2012 .

The TCR perspective of gender: moving from critical theory to an activism-praxis orientation

Linda Tuncay Zayer, Catherine A. Coleman, W. Hein, 2019, Handbook of Research on Gender and Marketing.

Attitudinal and behavioral resistance: A marketing perspective

Linda Tuncay Zayer, A. Close, J. Tinson, 2013 .

Book Review: The Social Media Age by Zoetanya Sujon

Linda Tuncay Zayer, 2022, Journal of Macromarketing.

Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising

Linda Tuncay Zayer, Cornelia C Otnes, 2012 .

Exploring the Intersection of Digital Virtual Consumption and Family Rituals

Linda Tuncay Zayer, J. Drenten, 2018 .

Gender Justice and the Market: A Transformative Consumer Research Perspective

Linda Tuncay Zayer, Catherine A. Coleman, W. Hein, 2016 .

A Typology of Men's Conceptualizations of Ideal Masculinity in Advertising

Linda Tuncay Zayer, 2010 .

Transformative intersectionality: Moving business towards a critical praxis

Linda Tuncay Zayer, Catherine A. Coleman, Robert L. Harrison, 2019, Journal of Business Research.

Grumpier Old Men: Age and Sex Differences in the Evaluation of New Services

Linda Tuncay Zayer, R. Calantone, Jeffrey B. Schmidt, 2012 .

The Roles of Extraordinary Beliefs in Consumption Rituals

Linda Tuncay Zayer, Cele C. Otnes, Arun Sreekumar, 2018, Journal of the Association for Consumer Research.

Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality

Linda Tuncay Zayer, Catherine A. Coleman, K. Sredl, 2012 .

A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow

Linda Tuncay Zayer, Catherine A. Coleman, Eileen Fischer, 2021, Journal of the Association for Consumer Research.

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity

Linda Tuncay Zayer, Catherine A. Coleman, Özlem Hesapçı Karaca, 2020 .

Exploring Patient-Provider Relationships in Preference-Based Health Care Choices

Linda Tuncay Zayer, Cele C. Otnes, Eileen Fischer, 2016 .

Gender research in marketing, consumer behavior, advertising, and beyond: Past, present, and future.

Linda Tuncay Zayer, Kathrynn Pounders, 2022, APA handbook of consumer psychology..

Self-presentation and gender on social media: an exploration of the expression of “authentic selves”

Linda Tuncay Zayer, Klaudia Kondakciu, Melissa Souto, 2021, Qualitative Market Research: An International Journal.

The Renaissance of Gender Equality Research and Sustainable Development in the Academic Context of Marketing

Linda Tuncay Zayer, Catherine A. Coleman, Robert L. Harrison, 2020 .

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Linda Tuncay Zayer, M. Mcgrath, Pilar Castro-González, 2019 .

Femvertising Discourses and Online Consumer Engagement

Linda Tuncay Zayer, Catherine A. Coleman, Jose Luis Rodriguez Orjuela, 2018, The Routledge Handbook of Positive Communication.

Shining the spotlight on marketplace rituals: a review and research agenda

Linda Tuncay Zayer, Cele C. Otnes, Arun Sreekumar, 2023, Journal of Marketing Management.

The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events

Linda Tuncay Zayer, J. Drenten, 2018, Journal of the Association for Consumer Research.

Ban the Word Feminist? Control and Subversion of Stigma in Social Movements and Consumer Culture

Linda Tuncay Zayer, Catherine A. Coleman, 2015 .

Ritual Scholarship in Marketing: Past, Present and Future

Linda Tuncay Zayer, Cele C. Otnes, Arun Sreekumar, 2018 .