Gerald Zaltman

发表

THE ROLE AND DISTRIBUTION OF WRITTEN INFORMAL COMMUNICATION IN THEORETICAL HIGH ENERGY PHYSICS.

Miles A. Libbey, Gerald Zaltman, 1967 .

The dissemination of task and socioemotional information in an international community of scientists

Gerald Zaltman, Barbara Marie Köhler, 1972, J. Am. Soc. Inf. Sci..

Communication Networks in a Developing Science

Gerald Zaltman, Mary Elizabeth Beres, Barbara Maria Koehler, 1975 .

A note on an international invisible college for information exchange

Gerald Zaltman, 1974, J. Am. Soc. Inf. Sci..

Theory construction in marketing : some thoughts on thinking

Raymond P. Fisk, Gerald Zaltman, G. Zaltman, 1984 .

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Gerald Zaltman, G. Zaltman, Lindsay H. Zaltman, 2008 .

Processes and phenomena of social change

Gerald Zaltman, 1973 .

Management principles for nonprofit agencies and organizations

Gerald Zaltman, 1979 .

Review of marketing

Thomas V. Bonoma, Gerald Zaltman, G. Zaltman, 1978 .

Ethics in Marketing Research: Their Practical Relevance

Alice M. Tybout, Gerald Zaltman, G. Zaltman, 1974 .

Memory Change: An Intimate Measure of Persuasion

Gerald Zaltman, G. Zaltman, Kathryn A. Braun-LaTour, 2006, Journal of Advertising Research.

Industrial buying behavior

Wesley J. Johnston, Thomas V. Bonoma, Gerald Zaltman, 1977 .

Hidden minds. When it comes to mining consumers' views, we've only scratched the surface.

Gerald Zaltman, G. Zaltman, 2002, Harvard business review.

Consumer behavior : basic findings and management implications

Gerald Zaltman, Melanie Wallendorf, G. Zaltman, 1979 .

Knowledge Utilization as Planned Social Change

Gerald Zaltman, G. Zaltman, 1979 .

Readings in Consumer Behavior: Individuals, Groups and Organizations

Gerald Zaltman, Melanie Wallendorf, 1980 .

Measuring multiple buying influences

Ajay K. Kohli, Gerald Zaltman, G. Zaltman, 1988 .

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

Christine Moorman, Rohit Deshpandé, Gerald Zaltman, 1993 .

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

Gerald Zaltman, G. Zaltman, R. Deshpandé, 1984 .

A behavioral window on the mind of the market: An application of the response time paradigm

Fred W. Mast, Gerald Zaltman, G. Zaltman, 2005, Brain Research Bulletin.

On the Nature of Innovations

Gerald Zaltman, Nan Lin, G. Zaltman, 1971 .

Targeting Prospects for a New Product

Philip Kotler, Gerald Zaltman, G. Zaltman, 1976 .

Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images

Gerald Zaltman, Robin Higie Coulter, 1994 .

Influence Strategies in Buying Centers

R. Venkatesh, Ajay K. Kohli, Gerald Zaltman, 1995 .

Factors Affecting Trust in Market

Christine Moorman, Gerald Zaltman, G. Zaltman, 2007 .

Marketing research: Fundamentals and dynamics

Gerald Zaltman, G. Zaltman, P. Burger, 1975 .

Consumer Researchers: Take a Hike!

Gerald Zaltman, G. Zaltman, 2000 .

Perceptions of Unfair Marketing Practices: Consumerism Implications

Rajendra K. Srivastava, Rohit Deshpandé, Gerald Zaltman, 1978 .

Seeing the voice of the customer : the zaltman metaphor elicitation technique

Gerald Zaltman, Robin A. Higie, 1993 .

Marketing Scientific and Technical Information

W. R. King, Gerald Zaltman, G. Zaltman, 1979 .

Innovation and Organizations.

Gerald Zaltman, G. Zaltman, R. Duncan, 1974 .