George C. Shen

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, 2018 .

Users' adoption of mobile applications: Product type and message framing's moderating effect

George C. Shen, G. C. Shen, 2015 .

Service innovation and new product performance: The influence of market-linking capabilities and market turbulence

George C. Shen, Chun-Hsien Wang, Shi-Zheng Huang, 2016 .

The effect of inbound open innovation on firm performance: Evidence from high-tech industry

George C. Shen, Chun-Hsien Wang, Chun-Hsien Wang, 2015 .

How Quality of Life Affects Intention to Use Social Networking Sites: Moderating Role of Self-Disclosure

George C. Shen, G. C. Shen, 2015 .