Eric Yorkston

A Framework for Understanding Communication through Comics (Illustrated)

Xavier Drèze, Eric Yorkston, Eric Yorkston, 2020, Review of Marketing Research.

The Use of Memory and Contextual Cues in the Formation of Behavioral Frequency Judgments

Eric Yorkston, G. Menon, Eric Yorkston, 1999 .

Using transformational appeals to enhance the retail experience

Susan Bardi Kleiser, Eric Yorkston, G. Naylor, 2008 .

A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments

Eric Yorkston, G. Menon, Eric Yorkston, 2004 .