Yuping Liu-Thompkins

发表

Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content

Yuping Liu-Thompkins, Michelle Rogerson, Y. Liu-Thompkins, 2012 .

Close but No Cigar: The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal Behavior

Yuping Liu-Thompkins, Junzhou Zhang, 2019 .

Sense of Community: A Missing Link to Understand Users' Performance in Firm-hosted Online Communities

Edward P. Markowski, Tung Cu, Yuping Liu-Thompkins, 2011, AMCIS.

A Primer on Using Behavioral Data for Testing Theories in Advertising Research

Edward C. Malthouse, Yuping Liu-Thompkins, E. Malthouse, 2017 .

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

Ewa Maslowska, Yuqing Ren, Yuping Liu-Thompkins, 2020, Journal of Advertising.

The effect of loyalty program expiration policy on consumer behavior

Yuping Liu-Thompkins, Els Breugelmans, E. Breugelmans, 2017 .

Beyond Information: How Consumers Use Online Reviews to Manage Social Impressions

Yuping Liu-Thompkins, Chatdanai Pongpatipat, 2016 .

Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration

Yvette E. Pearson, Yuping Liu-Thompkins, Y. Liu-Thompkins, 2012 .

Seeding Viral Content

Yuping Liu-Thompkins, Y. Liu-Thompkins, 2012, Journal of Advertising Research.

A Decade of Online Advertising Research: What We Learned and What We Need to Know

Yuping Liu-Thompkins, Y. Liu-Thompkins, 2019, Journal of Advertising.