Hanchi Ye

Purchasing Motivations Toward Counterfeit Luxury Goods on E-marketplaces

Huan Lian, Ying Xu, Hanchi Ye, 2012, WHICEB.

The Research on the Impact of Service Failure Severity on Customer Service Failure Attribution in the Network Shopping

Yun Luo, Hanchi Ye, Hanchi Ye, 2016, WHICEB.

The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources

Jie Gong, Hanchi Ye, Siqin Liu, 2014, WHICEB.