Victor A. Barger

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Textual Paralanguage and Its Implications for Marketing Communications pdf

Joann Peck, Andrea Webb Luangrath, Victor A. Barger, 2016, ArXiv.

An Integrated Marketing Communications Perspective on Social Media Metrics

Lauren I. Labrecque, Victor A. Barger, 2013 .

Mobile banking and AI-enabled mobile banking

Victor A. Barger, J. Peltier, Elizabeth H. Manser Payne, 2018, Journal of Research in Interactive Marketing.

In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Psychological Ownership and Object Valuation

Joann Peck, Victor A. Barger, 2009 .

Social media and consumer engagement: a review and research agenda

James W. Peltier, Don E. Schultz, Victor A. Barger, 2016 .

Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms

Victor A. Barger, J. Peltier, E. Payne, 2021 .

A Sense of Things to Come : Future Research Directions in Sensory Marketing

Victor A. Barger, Nilüfer Z. Aydınoğlu, H. Chun, 2015 .

In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership

Joann Peck, Andrea Webb, Victor A. Barger, 2013 .

Understanding Conformity in Consumption Contexts: Individual Differences in Need For Approval and the Propensity to Conform

Victor A. Barger, J. Peck, 2011 .

Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

James W. Peltier, Victor A. Barger, J. Peltier, 2017 .