Gilles Roehrich

Evaluating design as a system of representations: the moderating role of representation towards the use of new technologies, Book and CD

Jean-Pierre Mathieu, Jonas Hoffmann, Gilles Roehrich, 2008 .

Evaluating the moderating role of representation towards the use of new technologies in technological innovations design evaluation and acceptance

Jean-Pierre Mathieu, Jonas Hoffmann, Gilles Roehrich, 2008 .

Market competitive situation: Cellular automata simulations

Gilles Roehrich, Bylykbashi Suela, Khalil Assala, 2017 .

Rethinking business models for innovation

Gilles Garel, Markus Eurich, Corine Genet, 2011 .

The impact of telepresence in an online ad on forming attitudes towards the product: The relevance of the traditional experiential approach

Serge Baile, Sana Debbabi, Gilles Roehrich, 2013 .

Design et marketing du nouveau produit

Gilles Roehrich, Pierre Valette-Florence, Jonas Hoffmann, 2005 .