Rodney Graeme Duffett

The influence of Facebook advertising on cognitive attitudes amid Generation Y

Rodney Graeme Duffett, R. Duffett, 2015, Electron. Commer. Res..

Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials

Rodney Graeme Duffett, R. Duffett, 2015, Internet Res..

Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCT

Rodney Graeme Duffett, Y Abrahams, Ma Burgess, 2014 .

Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania

Dana-Mihaela Petroșanu, Tudor Edu, Rodney Graeme Duffett, 2019, Sustainability.

Influence of social media marketing communications on young consumers’ attitudes

Rodney Graeme Duffett, R. Duffett, 2017 .