Peter B. Turk

Advertising media sourcebook

Donald W. Jugenheimer, Peter B. Turk, Arnold M. Barban, 1989 .

DEVELOPING CROSS-PAIR ACCUMULATION MODELS FOR NETWORK TELEVISION

Peter B. Turk, 1986 .

When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Peter B. Turk, Rhonda P. Ross, M. Rice, 1984 .

Making Headlines: An Overview of Key Happenings in Media Planning, Buying, and Research from 1985–1991

Peter B. Turk, Helen E. Katz, 1992 .

Children's Television Advertising: An Ethical Morass for Business and Government.

Peter B. Turk, 1979 .