Dwight Merunka

The impact of country of design and country of manufacture on consumer perception of product quality: an empirical test based on the concept of fit

Leila Hamzaoui, Dwight Merunka, 2005 .

Strategic management of BoP initiatives: an empirical application to the case of company Nestlé in Africa

Marielle Audrey Payaud, Dwight Merunka, 2014 .

Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

Dwight Merunka, Yves Bentz, D. Merunka, 2000 .

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Leila Hamzaoui, Dwight Merunka, D. Merunka, 2006 .

Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self‐Regulation

Adrian David Cheok, Olivier Oullier, Olivia Petit, 2016 .

The Benefits of Sales Force Automation: A Customer’s Perspective

Othman Boujena, Wesley J. Johnston, Dwight Merunka, 2009 .

Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System

Adrian David Cheok, Olivier Oullier, Olivia Petit, 2016, PloS one.