Rafay A. Siddiqui

Time Units and Patience

Ashwani Monga, Eva C. Buechel, Rafay A. Siddiqui, 2017 .

Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks

Ashwani Monga, Frank May, Rafay A. Siddiqui, 2014 .

When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience

Ashwani Monga, Eva C. Buechel, Rafay A. Siddiqui, 2018 .

The Influence of Wait Time Units on Patience in Intertemporal Choice

Rafay A. Siddiqui, 2016 .

Reminders of One's Middle Name Result in Decreased Indulgence

Rafay A. Siddiqui, Frank May, Christopher Ling, 2020 .

More of the same: Painful payment methods decrease variety seeking

Rafay A. Siddiqui, Anastasiya Pocheptsova Ghosh, Liang Huang, 2023, Marketing Letters.