Kevin Lane Keller
发表
Chris Lederer,
Sam Hill,
Kevin Lane Keller,
2001
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Kevin Lane Keller,
2018
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Kevin Lane Keller,
Philip Kotler,
Lu Taihong,
2010
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David A. Aaker,
Kevin Lane Keller,
D. Aaker,
1992
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Kevin Lane Keller,
Y.L.R. Moorthi,
2002
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Kevin Lane Keller,
Richard Staelin,
R. Staelin,
1987
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Kevin Lane Keller,
Rajeev Batra,
R. Batra,
2016
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Kevin Lane Keller,
Philip Kotler,
Myles Bassell,
2013
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Kevin Lane Keller,
1991
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Kevin Lane Keller,
P. Kotler,
2000
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Kevin Lane Keller,
1993
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Kevin Lane Keller,
1987
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Kevin Lane Keller,
1991
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Kevin Lane Keller,
2001
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Kevin Lane Keller,
Margaret C. Campbell,
2003
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Kevin Lane Keller,
Michael J. Houston,
M. J. Houston,
1998
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Kevin Lane Keller,
D. Aaker,
1990
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Kevin Lane Keller,
Sanjay Sood,
S. Bridges,
2000
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Kevin Lane Keller,
Steve Hoeffler,
Steve Hoeffler,
2003
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Kevin Lane Keller,
P. Kotler,
2006
.
Kevin Lane Keller,
1997
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Kevin Lane Keller,
Julie A. Edell,
J. Edell,
1989
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Kevin Lane Keller,
K. L. Keller,
2010
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Kevin Lane Keller,
Robert P. Leone,
V. Rao,
2006
.
Kevin Lane Keller,
B. Bayus,
Tim Oliver Brexendorf,
2015
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Kevin Lane Keller,
P. Kotler,
Abraham Koshy,
2008
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Kevin Lane Keller,
Sylvia von Wallpach,
A. Woodside,
2009
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Kevin Lane Keller,
2003
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Kevin Lane Keller,
2003
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Kevin Lane Keller,
D. Lehmann,
2006
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Kevin Lane Keller,
D. Aaker,
1990
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Kevin Lane Keller,
1993
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Kevin Lane Keller,
2007
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Kevin Lane Keller,
2009
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Kevin Lane Keller,
1999
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Kevin Lane Keller,
P. Kotler,
2006
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Kevin Lane Keller,
Steve Hoeffler,
2002
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Kevin Lane Keller,
1999
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Kevin Lane Keller,
2002
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Kevin Lane Keller,
Richard Staelin,
R. Staelin,
1989
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Kevin Lane Keller,
2001
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Roger Marshall,
Kevin Lane Keller,
R. Marshall,
1999
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Kevin Lane Keller,
2009
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Kevin Lane Keller,
Kalpesh Kaushik Desai,
K. Desai,
2002
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Kevin Lane Keller,
Tim Ambler,
Katherine N. Lemon,
2002
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Kevin Lane Keller,
Tony Apéria,
Mats Georgson,
2008
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Kevin Lane Keller,
Tim Oliver Brexendorf,
T. O. Brexendorf,
2017
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Kevin Lane Keller,
George R. Franke,
H. Barksdale,
1985
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Kevin Lane Keller,
Jill Avery,
Michael J. Houston,
2014
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Donald R. Lehmann,
Kevin Lane Keller,
Scott A. Neslin,
2020
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Kevin Lane Keller,
2016
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Kevin Lane Keller,
Sanjay Sood,
Sanjay Sood,
2012
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Kevin Lane Keller,
Philip Kotler,
P. Kotler,
2016
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Kevin Lane Keller,
Keith Richey,
Keith Richey,
2006
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Kevin Lane Keller,
1998
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Kevin Lane Keller,
Steve Hoeffler,
P. Bloom,
2006
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Kevin Lane Keller,
Julie A. Edell,
1999
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Kevin Lane Keller,
2009
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Kevin Lane Keller,
Philip Kotler,
Stuart W. James,
2009
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Kevin Lane Keller,
1986
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David A. Aaker,
Kevin Lane Keller,
D. Aaker,
1997
.
Kevin Lane Keller,
D. Lehmann,
V. Swaminathan,
2022,
Journal of the Academy of Marketing Science.
Kevin Lane Keller,
Tim Oliver Brexendorf,
T. O. Brexendorf,
2019,
Handbuch Markenführung.
Donald R. Lehmann,
Kevin Lane Keller,
Jeffrey R. Parker,
2018
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Donald R. Lehmann,
Kevin Lane Keller,
D. Lehmann,
2009
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Kevin Lane Keller,
Sanjay Sood,
Sanjay Sood,
2003
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Kevin Lane Keller,
Frederick E. Webster,
F. Webster,
2004
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Kevin Lane Keller,
2013
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Kevin Lane Keller,
Y.L.R. Moorthi,
Y. Moorthi,
2003
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Kevin Lane Keller,
2002
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Donald R. Lehmann,
Kevin Lane Keller,
John U. Farley,
2008
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Kevin Lane Keller,
Ed Lebar,
M. Sawicka,
2005,
Journal of Advertising Research.
Kevin Lane Keller,
Alice M. Tybout,
Brian Sternthal,
2002,
Harvard business review.
Kevin Lane Keller,
2020
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Kevin Lane Keller,
2014
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Kevin Lane Keller,
Oliver J. Rutz,
Doug J. Chung,
2013
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Kevin Lane Keller,
Keith Richey,
2006
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Kevin Lane Keller,
2010
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Kevin Lane Keller,
C. Dev,
2014
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Kevin Lane Keller,
Y. Moorthi,
2002
.
Kevin Lane Keller,
2019,
Handbuch Markenführung.
Kevin Lane Keller,
K. Desai,
2001
.
Kevin Lane Keller,
D. Lehmann,
A. Golmohammadi,
2022,
Journal of Advertising Research.
Kevin Lane Keller,
D. Reibstein,
D. Lehmann,
2020,
Marketing Letters.
Kevin Lane Keller,
Jeffrey R. Parker,
D. Lehmann,
2017,
Journal of the Academy of Marketing Science.
Kevin Lane Keller,
B. Bayus,
Tim Oliver Brexendorf,
2015,
Journal of the Academy of Marketing Science.
Kevin Lane Keller,
P. Kotler,
2012
.
Kevin Lane Keller,
Kusum L. Ailawadi,
2004
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Kevin Lane Keller,
D. Aaker,
1998
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Kevin Lane Keller,
2016
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Kevin Lane Keller,
Wayne D. Hoyer,
K. Desai,
2008
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Kevin Lane Keller,
P. Bloom,
Steve Hoeffler,
2010
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Kevin Lane Keller,
R. Sinclair,
2014
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Kevin Lane Keller,
2001
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Kevin Lane Keller,
P. Bloom,
Steve Hoeffler,
2006
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Kevin Lane Keller,
B. M. Samuelsen,
L. Olsen,
2015
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Understanding the richness of brand relationships: Research dialogue on brands as intentional agents
Kevin Lane Keller,
2012
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Kevin Lane Keller,
1999
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Kevin Lane Keller,
D. Aaker,
1993
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Kevin Lane Keller,
Robert W. Smith,
2020
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Kevin Lane Keller,
M. Forehand,
1996
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Kevin Lane Keller,
2007
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Kevin Lane Keller,
2018
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Kevin Lane Keller,
2010
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Kevin Lane Keller,
2002
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Kevin Lane Keller,
P. Kotler,
2013
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Kevin Lane Keller,
R. Sinclair,
2017
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Kevin Lane Keller,
P. Kotler,
C. Tan,
2018
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Kevin Lane Keller,
2023,
Journal of Brand Management.
Kevin Lane Keller,
R. Sinclair,
2014,
Journal of Brand Management.
Kevin Lane Keller,
2016,
AMS Review.
Kevin Lane Keller,
S. Fournier,
Michael Breazeale,
2012
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Lane T. Wakefield,
Kevin Lane Keller,
Kirk L. Wakefield,
2020
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Kevin Lane Keller,
2020,
Leveraged Marketing Communications.
Kevin Lane Keller,
2007
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Kevin Lane Keller,
R. Sinclair,
2017,
Journal of Brand Management.
Kevin Lane Keller,
2001
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Kevin Lane Keller,
Michael Breazeale,
M. Fetscherin,
2012
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Kevin Lane Keller,
2009
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Kevin Lane Keller,
B. Wernerfelt,
Sridhar Moorthy,
2012
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Lane T. Wakefield,
Kevin Lane Keller,
Kirk L. Wakefield,
2020,
Journal of Advertising Research.
Kevin Lane Keller,
Kendall Park,
Steve Hoeffler,
2023,
AMS Review.
Kevin Lane Keller,
D. Lehmann,
A. Golmohammadi,
2022,
Marketing letters.
Kevin Lane Keller,
P. Kotler,
2015
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Kevin Lane Keller,
I. Snehota,
B. Cova,
2007
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